Category
Fashion
Scaled Restraint
Trend cluster
Category
Moss
Care
Moss-based skincare products appeal to naturality minded consumers.
3.1
Trend score
Trend
What is the Moss Care trend?
Moss Care: Brands in the skincare space are infusing different mosses into their skincare products for the ingredient's ability to hydrate the skin, calm inflammation and treat various mild skin concerns.
Insight
The consumer insight behind the Moss Care trend
Consumers who prioritize self care and "wellness" often turn to natural ingredients, remedies and solutions in order to achieve the results they desire. The benefit of natural ingredients is that they are automatically trustworthy to consumers, particularly those who don't know as much about the science or technicalities behind various wellness-related products.
Trend themes
Themes within the Moss Care trend
Three behaviours holding the trend together01
Natural Skincare Ingredients
Brands in the skincare space are infusing different natural ingredients into their skincare products for the ingredient's ability to hydrate the skin, calm inflammation and treat various mild skin concerns.
02
Water-Activated Beauty Products
Water-activated beauty products that incorporate moss ingredients are becoming increasingly popular for their gentle yet effective exfoliation and skin-nourishing benefits.
03
Biodegradable Face Masks
Biodegradable face masks that feature unique natural ingredients like Irish moss and gotu kola are emerging as a popular way for consumers to pamper their skin in a natural yet effective way.
Industry implications
What the Moss Care trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
The natural skincare trend is disrupting the beauty industry, leading to increased demand for product transparency and safer, more sustainable ingredients.
For
Sustainability
The rise of biodegradable skincare and packaging is disrupting the sustainability space, leading to a shift towards more eco-conscious and responsible production methods.
For
Wellness
Natural skincare and wellness are intertwined, with consumers seeking holistic solutions that address both physical and emotional well-being.
Workshop question
How is your brand prioritizing trust between itself and its customers?
Trend signals
Trend signals for Moss Care
Trend score 3.1 out of 10, from popularity 41%, activity 41%, freshness 9%.
Popularity41%
Activity41%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Moss Care trend
4 featured examples from Jan 24 to Aug 22, 2020CategoryFashion
Water-Activated Exfoliators
Cocokind's Sea Moss Exfoliator Gently Restores the Skin's Radiance
The beauty industry could benefit from offering more water-activated, natural exfoliators with newer, plant-based ingredients for an eco-friendly edge.
CategoryFashion
Icelandic Moss-Infused Hair Products
The Moo Hair 7-sku Range Boasts Icelandic Moss and Marula Oil
Sustainable and natural ingredients can be utilized in this industry for environmentally conscious hair care products.
CategoryFashion
Irish Moss Face Masks
KNC Beauty’s Big Set Features Unique Face Mask Ingredients
Beauty companies can create innovative and sustainable face mask products to meet the growing demand for natural and eco-friendly skincare options.
CategoryFashion
Moss-Based Hydrating Serums
SERUMKIND's Iceland Moss Drop is Made with 77% Moss Extracts
The skincare industry can take advantage of the trend towards moss-based ingredients and develop innovative formulations that address issues like hydration and anti-aging.
