SERUMKIND's Iceland Moss Drop is Made with 77% Moss Extracts
Laura McQuarrie — May 19, 2020 — Fashion
References: completone & instyle
For those who suffer from dry skin, SERUMKIND created Iceland Moss Drop, a deeply hydrating and soothing serum that helps to deliver moisture without the stickiness. Notably, the formula is made with 77% moss extracts and for that reason, resilient Iceland moss extract is listed as the primary ingredient.
The moisturizing serum is launching at a time when many people are looking for solutions to skin that's dry and tight from spending increased time indoors with stale air. The clean-label product is vegan, cruelty-free and aligned with EWG's standards, plus the product is sustainably packaged to reduce its impact.
Moss-based skincare products and cosmetics are becoming increasingly popular, especially at a time where plant-based obsessions are still running high.
Image Credit: SERUMKIND
The moisturizing serum is launching at a time when many people are looking for solutions to skin that's dry and tight from spending increased time indoors with stale air. The clean-label product is vegan, cruelty-free and aligned with EWG's standards, plus the product is sustainably packaged to reduce its impact.
Moss-based skincare products and cosmetics are becoming increasingly popular, especially at a time where plant-based obsessions are still running high.
Image Credit: SERUMKIND
Trend Themes
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Moss-based Skincare — The rising trend of moss-based skincare products presents an opportunity for companies to innovate with unique moss extracts and develop proprietary formulas for hydrating and soothing products.
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Sustainable and Clean-label Beauty — The popularity of clean-label, vegan, and sustainably packaged beauty products presents an opportunity for companies to invest in eco-friendly production processes and materials.
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Hydrating Serums for Dry Skin — The increased demand for hydrating serums due to dry indoor air presents an opportunity for companies to develop new and innovative formulas that specifically target and alleviate dryness.
Industry Implications
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Skincare Industry — The skincare industry can take advantage of the trend towards moss-based ingredients and develop innovative formulations that address issues like hydration and anti-aging.
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Clean Beauty Industry — The clean beauty industry can capitalize on the trend towards sustainable beauty products and invest in eco-friendly production processes and packaging materials.
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Cosmetics Industry — The cosmetics industry can innovate with unique moss extracts and incorporate them into various makeup formulations to cater to consumers' growing interest in plant-based ingredients.
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