For those who suffer from dry skin, SERUMKIND created Iceland Moss Drop, a deeply hydrating and soothing serum that helps to deliver moisture without the stickiness. Notably, the formula is made with 77% moss extracts and for that reason, resilient Iceland moss extract is listed as the primary ingredient.
The moisturizing serum is launching at a time when many people are looking for solutions to skin that's dry and tight from spending increased time indoors with stale air. The clean-label product is vegan, cruelty-free and aligned with EWG's standards, plus the product is sustainably packaged to reduce its impact.
Moss-based skincare products and cosmetics are becoming increasingly popular, especially at a time where plant-based obsessions are still running high.
Image Credit: SERUMKIND