Topical or ingestible waters enhance the appearance of skin
Trend - “Beauty waters” are an emerging trend in the cosmetic space that are simply waters with multiple skin-enhancing benefits—from hydrating and protecting to diminishing pores. These waters offer simple and convenient solutions to the various skin issues consumers have, and are either consumed or applied topically.
Insight - With the skincare space being as popular as it is, more consumers are knowledgeable of the various ingredients that are popular in this space, and work for their specific skin types. However, there remains a group of consumers who prioritize simple and convenient forms of skincare that don’t require excessive research to understand,. These individuals opt for simple products that theyr’e familiar with—including waters, natural ingredients and simple branding.
Insight - With the skincare space being as popular as it is, more consumers are knowledgeable of the various ingredients that are popular in this space, and work for their specific skin types. However, there remains a group of consumers who prioritize simple and convenient forms of skincare that don’t require excessive research to understand,. These individuals opt for simple products that theyr’e familiar with—including waters, natural ingredients and simple branding.
Workshop Question - How is your brand offering simple solutions for its customers?
Trend Themes
1. Beauty Waters - The emergence of 'Beauty waters' which are topical or ingestible water-based cosmetic products, providing skin enhancing benefits
2. Functional Beverages - The trend for functional energy drinks/beverages that offer health & wellness benefits, fueled by natural ingredients and botanicals
3. Biphasic Beauty Products - An emergence of beauty products that combine water and oil in their formulas to provide dual benefits of hydration and moisturization
Industry Implications
1. Cosmetics and Personal Care - The cosmetics and personal care industry can explore the growing trend of 'Beauty waters' to create innovative products that offer simple and convenient skincare solutions
2. Health and Wellness - The health and wellness industry can tap into the trend of functional energy drinks/beverages to create beverages powered by botanicals, with wellness and health-supportive properties
3. Food and Beverage - The food and beverage industry can explore the trend of collagen-based drinks to create low-calorie, high-protein, naturally sweetened beverages to cater to calorie-conscious consumers
