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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,873 more

Cost-Effective Mindset

Companies are launching affordable versions & features of their products

Trend - During the COVID-19 pandemic, companies are revamping their products and services with affordability in mind, in order to give options to consumers who have been impacted financially. These offerings are geared toward making indulgences, educations, or personal goals more accessible.

Insight - Consumers, especially those who have been strongly impacted by the COVID-19 pandemic, are paying very close attention to their spending habits and this is affecting their purchasing decisions. For many, this mindset will continue beyond the deployment of a vaccine since individuals are aware of the economic and scientific projections for the aftermath of the virus. In this space, consumers seek out to continue on with their short and long-term plans in ways that won't cause too strong of a financial burden.
Workshop Question - How might your brand create affordable options for consumers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
71,218 Total Clicks
Date Range:
Mar 20 — Aug 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

Virtual Home Improvement Retailers
Virtual Home Improvement Retailers
ProduceShop is Europe's Largest Online Resource for the Home
ProduceShop is Europe’s first online marketplace entirely dedicated to home interior and gardening products. The e-commerce startup first launched for Italian consumers and soon expanded... MORE
Portable Sauna Blankets
Portable Sauna Blankets
The HigherDOSE Infrared Sauna Blanket Offers an On-the-Go Experience
A home sauna system is an investment that requires a generous amount of money and space, which is why many people simply stick to the shared amenities that are available at their favorite gym or... MORE
Low-Cost QSR Family Meals
Low-Cost QSR Family Meals
The Panda Express $20 Family Meal Deal is Available for a Limited Time
The Panda Express $20 Family Meal deal has been announced by the QSR brand as a new promotion for consumers who are looking for a cost-effective way to feed a whole group. The deal can be ordered... MORE
Video Rental Store Sleepovers
Video Rental Store Sleepovers
The World's Last Blockbuster Location is Opening as an Airbnb
Nostalgic consumers can rejoice as the world’s last Blockbuster location is opening as an Airbnb, inviting guests for a cozy and intimate experience that will transport them back to the 90s.... MORE
Shipping Container Wedding Chapels
Shipping Container Wedding Chapels
Toronto's Love Shack is a Tiny Venue for Intimate Ceremonies
Toronto’s Stackt Market, the city’s shipping container market, will soon be home to a new shipping container wedding chapel venue called Love Shack, which will offer affordable and... MORE
Stackable Educational Programs
Stackable Educational Programs
edX's MicroBachelor's Degree Program is Flexible & Affordable
During a global pandemic, many adults are looking to take their skills to the next level with continuing education and non-profit organization edX created a flexible and affordable solution with a... MORE

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