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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,872 more

Millennial Move

Millennials are increasingly moving out of cities amid the COVID-19 pandemic

Trend - Developments and products, and campaigns that involve escapist or non-city living are being targeted with Millennial preferences in mind. These come as this generation begins moving back to suburbs, rural areas or vacation-like destinations due to the circumstances surrounding COVID-19.

Insight - The last several months have brought about mass changes around the world, and one of those is the moves that North American Millennials in-particular are making away from city living. Whether it's to do with high living costs or no longer worrying about inconvenient commutes due to the influx of remote work, many Millennials cannot justify living in expensive, populated areas when they can no longer afford to amidst reduced wages and job losses. Within this migration, this generation is seeking products and services that cater to their specific preferences.
Workshop Question - How is your brand accommodating the urgent, emerging needs of different demographics amidst the ongoing pandemic?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
82,444 Total Clicks
Date Range:
Dec 19 — Aug 20
Trending:
This Month and Warm
Consumer Insight Topics:

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