Millennials are increasingly moving out of cities amid the COVID-19 pandemic
Trend - Developments and products, and campaigns that involve escapist or non-city living are being targeted with Millennial preferences in mind. These come as this generation begins moving back to suburbs, rural areas or vacation-like destinations due to the circumstances surrounding COVID-19.
Insight - The last several months have brought about mass changes around the world, and one of those is the moves that North American Millennials in-particular are making away from city living. Whether it's to do with high living costs or no longer worrying about inconvenient commutes due to the influx of remote work, many Millennials cannot justify living in expensive, populated areas when they can no longer afford to amidst reduced wages and job losses. Within this migration, this generation is seeking products and services that cater to their specific preferences.
Insight - The last several months have brought about mass changes around the world, and one of those is the moves that North American Millennials in-particular are making away from city living. Whether it's to do with high living costs or no longer worrying about inconvenient commutes due to the influx of remote work, many Millennials cannot justify living in expensive, populated areas when they can no longer afford to amidst reduced wages and job losses. Within this migration, this generation is seeking products and services that cater to their specific preferences.
Workshop Question - How is your brand accommodating the urgent, emerging needs of different demographics amidst the ongoing pandemic?
Trend Themes
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Escapist Living — Developments and campaigns targeting escapist or non-city living are on the rise for millennials seeking to move to suburbs, rural areas, or vacation-like destinations due to the impacts of COVID-19.
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Rural-urban Community Concepts — The Orbit: Innisfil and other community concepts promote living rural lifestyles with urban benefits to create new innovative and connected communities.
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Remote Work Stays — The Barbados Welcome Stamp program and other similar initiatives to attract remote workers create opportunities to connect tourism with remote work for global workforces.
Industry Implications
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Real Estate — Developers and entrepreneurs can create innovative concepts to address increasing demand for more affordable and adaptable living spaces outside of urban areas and develop technology to support modular homes.
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Tourism — Tourism industries can create remote work stay programs in various countries to keep their economies afloat during global crises while offering unique experiences to remote workers. Recruitment marketing campaigns for remote workforce demographics can also be developed to generate more long-term revenue.
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Urban Planning — City planners and urban designers can create novel rural-urban living concepts to produce more sustainable and livable environments while supporting local economies with new business opportunities.
5 Featured, 45 Examples:
292,983 Total Clicks
Date Range:
Aug 19 — Aug 20
Trending:
Warm
Consumer Insight Topics:
