Category
Lifestyle
Assisted Choices
Trend cluster
Category
Millennial
Move
Millennials are increasingly moving out of cities amid the COVID-19 pandemic.
5.6
Trend score
Trend
What is the Millennial Move trend?
Millennial Move: Developments and products, and campaigns that involve escapist or non-city living are being targeted with Millennial preferences in mind. These come as this generation begins moving back to suburbs, rural areas or vacation-like destinations due to the circumstances surrounding COVID-19.
Insight
The consumer insight behind the Millennial Move trend
The last several months have brought about mass changes around the world, and one of those is the moves that North American Millennials in-particular are making away from city living. Whether it's to do with high living costs or no longer worrying about inconvenient commutes due to the influx of remote work, many Millennials cannot justify living in expensive, populated areas when they can no longer afford to amidst reduced wages and job losses. Within this migration, this generation is seeking products and services that cater to their specific preferences.
Trend themes
Themes within the Millennial Move trend
Three behaviours holding the trend together01
Escapist Living
Developments and campaigns targeting escapist or non-city living are on the rise for millennials seeking to move to suburbs, rural areas, or vacation-like destinations due to the impacts of COVID-19.
02
Rural-Urban Community Concepts
The Orbit: Innisfil and other community concepts promote living rural lifestyles with urban benefits to create new innovative and connected communities.
03
Remote Work Stays
The Barbados Welcome Stamp program and other similar initiatives to attract remote workers create opportunities to connect tourism with remote work for global workforces.
Industry implications
What the Millennial Move trend means for industry
Where the trend changes the playbookFor
Real Estate
Developers and entrepreneurs can create innovative concepts to address increasing demand for more affordable and adaptable living spaces outside of urban areas and develop technology to support modular homes.
For
Tourism
Tourism industries can create remote work stay programs in various countries to keep their economies afloat during global crises while offering unique experiences to remote workers. Recruitment marketing campaigns for remote workforce demographics can also be developed to generate more long-term revenue.
For
Urban Planning
City planners and urban designers can create novel rural-urban living concepts to produce more sustainable and livable environments while supporting local economies with new business opportunities.
Workshop question
How is your brand accommodating the urgent, emerging needs of different demographics amidst the ongoing pandemic?
Trend signals
Trend signals for Millennial Move
Trend score 5.6 out of 10, from popularity 85%, activity 75%, freshness 9%.
Popularity85%
Activity75%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Millennial Move trend
5 featured examples from Aug 22, 2019 to Jul 29, 2020CategoryArt & Design
Expandable Modular Homes
Module's Home Designs are Designed to Adapt and Grow
The construction industry can benefit from the implementation of modular designs, which allow for quick and easy assembly of structures.
CategoryAutos
Expandable Camping Vehicle Designs
This Conceptual Countryside Camper Imagines the Year 2030
Incorporating modular design principles into interior spaces can revolutionize the way homes and living spaces are constructed.
CategoryWorld
Remote Worker Stays
Barbados Offers One Year Visa for Remote Workers
Offering visa programs for remote workers may disrupt traditional tourism patterns and boost tourism revenue.
CategoryEco
Step-Through Frame Electric Bikes
The Daymak Maxie Large Fat Tire Foldable Electric Bike is Comfy
Companies can focus on creating eco-friendly transportation solutions that are suitable for both urban and rural areas and cater to the diverse needs of riders.
CategoryArt & Design
Rural-Urban Community Concepts
The Orbit: Innisfil is a Vision for the City of the Future
Disruptive innovation opportunity: Develop technologies that enable seamless integration of rural and urban lifestyles, with a focus on smart home systems, sustainable energy solu…
