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Bee-Inspired Makeup Palettes

Melt Cosmetics' Royal Blush Collection Boasts Three Dual Shade Kits

— August 31, 2020 — Fashion
Melt Cosmetics' Royal Blush Collection pays homage to bees with graphic honeycomb packaging and rich shades that emulate the golden glow of honey. Featuring the Latin American brand's signature "Digital Dust" formula, the blushes are buildable and lightweight, leaving a smooth and even texture when applied. The products also hydrate skin and can be used on the face and body, doubling as highlighter or bronzer options.

Melt Cosmetics' Royal Blush Collection is available in three dual shade combinations. They include warm bronze Queen and honey gold Bee shades that double as bronzer, coral nectar Buzz and peach champagne Kill shades that give skin a naturally flushed appearance, and mauve bronze Raw and pink beige Honey shades that double as a sculpting highlighter.
Trend Themes
1. Bee-inspired Makeup Palettes - Disruptive innovation opportunity: Create more sustainable and eco-friendly packaging for cosmetics inspired by nature.
2. Graphic Honeycomb Packaging - Disruptive innovation opportunity: Incorporate unique and attention-grabbing packaging designs to enhance brand visibility and attract consumers.
3. Dual Shade Makeup Combinations - Disruptive innovation opportunity: Develop versatile makeup products that offer multiple shades in one package, providing more options and value to customers.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Explore the use of innovative formulas and ingredients inspired by nature.
2. Packaging - Disruptive innovation opportunity: Integrate sustainable materials and creative designs that align with current consumer preferences.
3. Beauty - Disruptive innovation opportunity: Expand the range of multifunctional beauty products to cater to the growing demand for efficiency and convenience.
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