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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Gaming Refined

Products in this space meet function with aesthetic to help mature the market

Trend - Though gaming accessories tend to focus more on function than fashion, more aesthetically charged products are entering this space. Counter-intuitively, statistics say those who identify as "gamers" are typically members of the Pro-Millennial and Gen Xenos micro-generations. These more refined products speak to the needs of an ageing gamer demographic who no longer want to be infantilized.

Insight - Many associate video games with youth and a sense of nostalgia; however, if brands in this space play into that assumption, they risk infantilizing consumers. This is especially risky with the older Millennial micro-generations, who are wary of overused and reductive Millennial marketing tactics.
Workshop Question — How does your organization plan to keep up with the ageing gamer with discerning tastes?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
21,564 Total Clicks
Date Range:
Jul 19 — Oct 19
Trending:
This Month and Warm
Consumer Insight Topics:

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