Products in this space meet function with aesthetic to help mature the market
Trend - Though gaming accessories tend to focus more on function than fashion, more aesthetically charged products are entering this space. Counter-intuitively, statistics say those who identify as "gamers" are typically members of the Pro-Millennial and Gen Xenos micro-generations. These more refined products speak to the needs of an ageing gamer demographic who no longer want to be infantilized.
Insight - Many associate video games with youth and a sense of nostalgia; however, if brands in this space play into that assumption, they risk infantilizing consumers. This is especially risky with the older Millennial micro-generations, who are wary of overused and reductive Millennial marketing tactics.
Insight - Many associate video games with youth and a sense of nostalgia; however, if brands in this space play into that assumption, they risk infantilizing consumers. This is especially risky with the older Millennial micro-generations, who are wary of overused and reductive Millennial marketing tactics.
Workshop Question - How does your organization plan to keep up with the ageing gamer with discerning tastes?
