DreamSeat, the umbrella brand behind Zipchair Gaming -- specializing in best-selling, high-tech gaming chairs -- was recently named an official partner of Activision Blizzard’s Overwatch League. The league will exclusively use Zipchair Gaming chairs during eSports tournaments and playoff events this year and in 2020, ensuring that fans can also purchase the same chairs for personal gaming at home.
"We’re excited to be working with a company that shares our passion for professional sports and for the Overwatch League brand. We’re pleased to be able to provide a way for our fans to purchase the exact same chair the Overwatch League professionals compete in," said Anthony Theoharis, Director of Global Partnerships at Activision Blizzard eSports about the partnership.
In terms of specifications, the chairs will not only be designed with comfort and high-quality craftsmanship in mind but will also feature team-specific logos and branding.
Image Credit: Overwatch League
Why This Trend Is Growing
- Esports Gaming Chairs
- The rise of eSports gaming creates a need for specialized gaming chairs that cater to professional players and enthusiasts alike.
- Team Branded Merchandise
- Teams and leagues can create additional revenue streams by partnering with companies to produce branded merchandise that appeals to fans and supporters.
- High-tech Gaming Accessories
- As games become more complex and immersive, the market for high-tech gaming accessories will see continued growth, especially when endorsed by professional players and teams.
Industries Being Reshaped
- Furniture Manufacturing
- Furniture manufacturers can enter the gaming market by producing specialized gaming chairs that prioritize comfort, design and high-tech features.
- Sports Merchandising
- Sports merchandisers and retailers can partner with professional teams and leagues to produce branded merchandise that extends to gaming accessories and furniture.
- Esports Accessories
- Companies can target the growing eSports market by developing high-tech gaming accessories that cater to professional gamers and enthusiasts alike.
