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Dadvertising

Fathers are rebranded as confident and engaged multitaskers

Implications - Rather than directly targeting mothers, brands have extended traditional advertising to include the image of a modern father deeply involved in all aspects of home life. This shift is representative of the growing reality that modern dads take pride in their multifaceted parenting roles, and are equally important stakeholders when it comes to household purchases.

SCORE 2.5

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 38 Examples: 106,976 Total Clicks

Date Range: Jan 15 - Jun 15

Trending: Untested

Consumer Insight Topics: Marketing Lifestyle Life Branding Life-Stages

Featured Examples

Child-Inspired Home Pranks - The Nissan With Dad Campaign Focuses on Making Family a Priority

SCORE 3.4

Mild 849 Clicks Pub: May 19, 15

Child-Inspired Home Pranks

The Nissan With Dad Campaign Focuses on Making Family a Priority

The Nissan With Dad Super Bowl campaign was a unique one for a couple of reasons. First of all, it was teased atypically. Instead of a clip from the actual commercial, the company shared a fun prank... [More]

Sentimental Dad Ads - Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers

SCORE 3.8

Mild 534 Clicks Pub: May 19, 15

Sentimental Dad Ads

Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers

Whirlpool’s latest commercial is one by the name of Dad and Andy, telling the story of a single dad and his son. The two are never pictured together in the ad, although we get to see how they... [More]

Manly Cleaning Campaigns - #SwifferDad Shows the Changing Relationship Between Men and Cleaning

SCORE 2.1

Untested 348 Clicks Pub: May 19, 15

Manly Cleaning Campaigns

#SwifferDad Shows the Changing Relationship Between Men and Cleaning

For its #SwifferDad campaign, Swiffer partnered with four influential dad bloggers to dispel some of the misconceptions about men and cleaning. The project is led by Black-ish star and father... [More]

Modern Fatherhood Ads - Dove Men+Care's Super Bowl Ad Shows What Real Strength Means

SCORE 2.2

Untested 632 Clicks Pub: Jan 24, 15

Modern Fatherhood Ads

Dove Men+Care's Super Bowl Ad Shows What Real Strength Means

Way back in 2010, Dove used the Super Bowl to launch its Men+Care brand—and this year Dove is back with another Super Bowl ad to show what #RealStrength means. Challenging stereotypes that are... [More]

Fatherhood Cosmetics Campaigns - The Dove Men Care #RealStrength Campaign Targets Young Dads

SCORE 1.7

Untested 649 Clicks Pub: May 20, 15

Fatherhood Cosmetics Campaigns

The Dove Men Care #RealStrength Campaign Targets Young Dads

The Dove Men Care #realstrength campaign is a well-targeted attempt at positioning the men’s skincare line in a positive light in the same vein as the brand’s #realbeauty campaign aimed... [More]

Dad Appreciation Anthems - Taye Diggs Celebrates Dads in this Humorous Father's Day Rap Video

SCORE 1.6

Untested 165 Clicks Pub: Jun 16, 15

Dad Appreciation Anthems

Taye Diggs Celebrates Dads in this Humorous Father's Day Rap Video

Taye Diggs and Dockers present this hilarious Father’s Day rap video called ‘Dad Jam.’ As an actor, singer, dancer and father himself, Taye Diggs is the perfect dad to sing this... [More]