Trend cluster
Category

Minimalist
Workplace

Consumers opt for transparent office supplies to maximize space.

Computer Screen ProjectorsSee-Through Computer ScreensGorilla Glass Hard DrivesUser-Controlled Glass Surfaces

Trend

What is the Minimalist Workplace trend?

Minimalist Workplace: In an effort to de-clutter their workspaces, consumers are turning to transparent or reflective technology that effectively "disappears" when it's not in use. By pursuing visual transparency in the office place, consumers are not only revealing that curating their environments is important to them, but also that a minimalist aesthetic is preferred in an office context.

Trend themes

Themes within the Minimalist Workplace trend

Three behaviours holding the trend together
01

Transparent Technology

Consumers are opting for transparent or reflective technology that 'disappears' when not in use for a minimalist aesthetic in an office context.

02

User-controlled Surfaces

Emerging technology such as Gauzy's Liquid Crystal Controllers allow users to customize the transparency of glass and transform the surroundings with the flip of a switch.

03

Disappearing Computer Screens

Advanced technology such as the HTD-01 concept by Number One that disappears when not in use, and computer screen projectors like those seen at CES 2015 offer consumers clean, simple and versatile workstations.

Industry implications

What the Minimalist Workplace trend means for industry

Where the trend changes the playbook
For

Technology Industry

Companies in the technology industry can leverage these trends to create products that cater to consumers' desire for minimalist aesthetic and design simplicity.

For

Hospitality Industry

Companies in the hospitality industry can incorporate user-controlled surfaces such as Gauzy's Liquid Crystal Controllers to enhance guest experience.

For

Office Space Design Industry

The office space design industry can leverage these trends to create workspaces that meet the growing demand for a clean and minimalist aesthetic.

Workshop question

As the minimalism movement continues to evolve, does your product add to the clutter or help alleviate it?

Trend signals

Trend signals for Minimalist Workplace

Trend score 3.5 out of 10, from popularity 49%, activity 47%, freshness 8%.

Popularity49%
Activity47%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific