Branded Challenge

Brands use the mobile interface as a platform to challenge consumers

Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts.
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
95,149 Total Clicks
Oct 14 - Nov 15
Average
TechMobileMarketingBranding
Featured Examples
Branded Workout Challenges - Nike's Better For It Challenge Gets People Fit in 90 Days
SCORE 6
Warm 3,854 Clicks Pub: Apr 1, 15
Branded Workout Challenges
Nike's Better For It Challenge Gets People Fit in 90 Days
With marathon season here and summer just around the corner, Nike’s Better For It Challenge couldn’t have come at a better time. It’s a 90-day program aiming “to increase... [More]
Branded Trivia Apps - gameit's Multiple Choice Quizzes Offer Discounts for Winners
SCORE 5.1
Warm 893 Clicks Pub: May 14, 15
Branded Trivia Apps
gameit's Multiple Choice Quizzes Offer Discounts for Winners
App stores are overloaded with quiz-style apps, but gameit is a new kind of trivia application that brands itself as a “competitive shopping experience.” Although in-app advertisements... [More]
Workout-Converting Game Rewards - This Gamified Fitness App Offers In-Game Bonuses for Exercise
SCORE 4.4
Average 2,453 Clicks Pub: Oct 10, 14
Workout-Converting Game Rewards
This Gamified Fitness App Offers In-Game Bonuses for Exercise
In an effort to capitalize on our obsession with mobile games like Candy Crush Saga, this gamified fitness app makes you exercise to unlock rewards. Developed by Tencent, Timi Run Everyday is a... [More]
Chip Showdown Apps - This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience
SCORE 3.9
Mild 988 Clicks Pub: Feb 28, 15
Chip Showdown Apps
This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience
Last year, Doritos’ Ketchup Chips were reintroduced in limited numbers after being absent from the shelves of stores for 10 years—then they sold out in a matter of five weeks. Now, to... [More]
Urban Survival Competitions - Mercedes-Benz Challenged 3,000 People to an Urban Hunt in Zurich
SCORE 4.1
Average 448 Clicks Pub: Jun 6, 15
Urban Survival Competitions
Mercedes-Benz Challenged 3,000 People to an Urban Hunt in Zurich
With an app in hand, it’s easy to transform a city into the grounds for an urban hunt. This is exactly what Mercedes-Benz did for its ‘Urban. Hunt.’ (Gross. Stadt. Jagd.), inviting... [More]
Active Murder Mystery Apps - This Audio Game Makes Players Walk and Do Puzzles to Solve the Mystery
SCORE 2.9
Mild 121 Clicks Pub: Nov 11, 15
Active Murder Mystery Apps
This Audio Game Makes Players Walk and Do Puzzles to Solve the Mystery
Wonderland in an ambulatory audio game that makes players go for walks and solve puzzles in order to reach the end of a murder mystery story. The audio game revolves around a 1914 murder in Toronto.... [More]
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