Category
Autos
Racing Homage
Trend cluster
Category
Preventative
Travel
Consumers search for ways to maximize their security while in transit.
4.0
Trend score
Trend
What is the Preventative Travel trend?
Preventative Travel: Products geared towards making both everyday commuting and out-of-town travel safer are on the rise as consumers become more aware of possible risk. By investing in preventative measures to scan for potential threats, consumers are not only alleviating the stresses associated with travel, but also becoming more proactive about ensuring their overall security while on-the-go.
Trend themes
Themes within the Preventative Travel trend
Three behaviours holding the trend together01
Travel Security
Increased demand for travel security has led to innovative products and services that provide more protection for travelers.
02
Real-Time Safety Technology
Real-time safety technology is being developed as a way to provide better security for people in high risk occupations.
03
Vehicle-to-Vehicle Communication
Innovative vehicle-to-vehicle communication technology is being developed to increase vehicle safety on the roads.
Industry implications
What the Preventative Travel trend means for industry
Where the trend changes the playbookFor
Travel Industry
The travel industry has an opportunity to create new and innovative travel security products and services.
For
Security Industry
The security industry can benefit from the development of real-time safety technology to provide better protection for employees in high-risk occupations.
For
Automotive Industry
The automotive industry has the opportunity to integrate innovative vehicle-to-vehicle communication technology into their vehicles to provide better safety features.
Workshop question
How does your product or experience help consumers feel a sense of security?
Trend signals
Trend signals for Preventative Travel
Trend score 4.0 out of 10, from popularity 46%, activity 66%, freshness 8%.
Popularity46%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Preventative Travel trend
4 featured examples from Aug 13, 2014 to Feb 11, 2015CategoryAutos
Armored Luxury Cars
The Mercedes S600 Guard Keeps You Safe and Swag
Disruptive innovation opportunity: Collaborate with materials scientists and security experts to develop next-generation armored luxury cars with advanced protection capabilities.
CategoryLifestyle
Accident-Avoiding Intelligent Bicycles
Bike Warns Cyclists When Fast-Moving Objects Get Too Close
The Intelligent Bicycle is a disruptive innovation opportunity for the cycling industry to improve cyclist safety and reduce accidents.
CategoryTech
Real-Time X-Ray Streaming
SureTech System Offers Accessible Video Support to Security Personnel
The security industry can use real-time x-ray streaming to enhance security measures and provide remote expertise to security personnel.
CategoryAutos
Smart Auto Warning Systems
Toyota Safety Sense Introduces Vehicle-to-Vehicle Communication
The automotive industry will need to continue developing and integrating V2V communication and smart warning technologies to provide drivers with the safest ride possible
