Consumers search for ways to maximize their security while in transit
Implications - Products geared towards making both everyday commuting and out-of-town travel safer are on the rise as consumers become more aware of possible risk. By investing in preventative measures to scan for potential threats, consumers are not only alleviating the stresses associated with travel, but also becoming more proactive about ensuring their overall security while on-the-go.
Workshop Question - How does your product or experience help consumers feel a sense of security?
Trend Themes
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Travel Security — Increased demand for travel security has led to innovative products and services that provide more protection for travelers.
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Real-time Safety Technology — Real-time safety technology is being developed as a way to provide better security for people in high risk occupations.
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Vehicle-to-vehicle Communication — Innovative vehicle-to-vehicle communication technology is being developed to increase vehicle safety on the roads.
Industry Implications
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Travel Industry — The travel industry has an opportunity to create new and innovative travel security products and services.
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Security Industry — The security industry can benefit from the development of real-time safety technology to provide better protection for employees in high-risk occupations.
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Automotive Industry — The automotive industry has the opportunity to integrate innovative vehicle-to-vehicle communication technology into their vehicles to provide better safety features.
