Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Customized
Play
Brands are developing toys that allow children to flex their creative muscle.
3.4
Trend score
Trend
What is the Customized Play trend?
Customized Play: The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later.
Trend themes
Themes within the Customized Play trend
Three behaviours holding the trend together01
Customization
Brands are allowing children to customize their toys and get creative.
02
DIY Activity Kits
DIY activity kits are focusing on creativity and imagination among children.
03
Anti-Tech Toys
Retailers are recognizing the power of anti-tech toys that encourage creativity and imagination.
Industry implications
What the Customized Play trend means for industry
Where the trend changes the playbookFor
Toy
The toy industry can leverage customization to target children with unique toys and DIY activity kits.
For
Craft
The craft industry can develop DIY activity kits that focus on creativity and imagination among children.
For
Retail
Retail can create a market for anti-tech toys that promote creativity and problem-solving among children.
Workshop question
Is there a new way that you could present your product or service utilizing an aspect of maker culture?
Trend signals
Trend signals for Customized Play
Trend score 3.4 out of 10, from popularity 47%, activity 48%, freshness 8%.
Popularity47%
Activity48%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Customized Play trend
6 featured examples from Dec 6, 2014 to May 25, 2015CategoryLife-Stages
DIY Yoyo Kits
The Modernized Sling-Slang Yoyo is a Fun Homemade Project
Toy manufacturers can explore incorporating DIY elements into their product lines, allowing consumers to personalize and customize their toys.
CategoryLife-Stages
Paintable DIY Rain Boots
These Rubber Boots Are a Perfect Blank Canvas for Young Artists
The children's retail industry can incorporate paintable DIY rain boots and other customizable rain gear into their product lines.
CategoryLife-Stages
DIY Robot Toys
Hasbro Adds 3D Printed Transformers to Shapeway's SuperFanArt Category
Manufacturers can harness cutting-edge technology like 3D printing to provide greater autonomy for the customer in the creative process and offer a more personalized product, maki…
CategoryLife-Stages
Birdhouse Design Kits
Hobbycraft's Craft Set Lets Paint Their Own Bird Box
Retailers in the craft and hobby industry can capitalize on the growing demand for DIY craft kits by offering a variety of options for consumers to choose from.
CategoryLife-Stages
Custom Superheroine Toys
HeroMe Helps Kids Build Their Own Super Female Action Figures
The development of a customizable female superhero action figure line shows the potential growth in the toy industry for increased diversity and representation.
CategoryLife-Stages
Spin Art Activity Kits
Toys R Us' Creates an Imaginative Toy for Hands-On Play
Retailers can tap into the demand for DIY craft kits and anti-tech toys by incorporating innovative options like the spin art activity kit into their product offerings.
