Category
Autos
Racing Homage
Trend cluster
Category
Experiential
Trailer
Automobile trailers receive a update with unexpected added functions.
5.3
Trend score
Trend
What is the Experiential Trailer trend?
Experiential Trailer: Seeking to heighten on-the-road experiences, drivers are seeking out trailers that provide more than just extra space and storage. Doubling as portable saunas, kitchens and even living spaces, these automobile attachments give travelers the chance to not only enjoy comforts of home, but also elevate the travel experiences with specialized forms of entertainment.
Trend themes
Themes within the Experiential Trailer trend
Three behaviours holding the trend together01
Multipurpose Trailers
Consumers are looking for automobile attachments that provide more than just extra space and storage, doubling as portable saunas, kitchens, and even living spaces which creates disruptive innovation opportunities for manufacturers of compact and efficient multi-purpose trailers.
02
Luxury Off-Roading
Consumers want to escape to nature without sacrificing comfort, eventually driving demand for off-road vehicles that feature luxuries such as flat-screen TV, surround sound, and other specialized forms of entertainment, which creates disruptive innovation opportunities for luxury off-road vehicle manufacturers.
03
Teardrop Trailers
As minimizing one's environmental footprint becomes an important criterion for a lot of outdoor recreation enthusiasts, minimalistic teardrop trailers that are easy to tow and offer a small physical footprint are becoming more popular, which creates disruptive innovation opportunities for manufacturers of efficient and eco-friendly lightweight trailers.
Industry implications
What the Experiential Trailer trend means for industry
Where the trend changes the playbookFor
Trailer Manufacturing
Manufacturers who invest in designing multi-purpose trailers with features beyond extra storage space will see competitive advantages in the industry.
For
Luxury Vehicle Manufacturing
Luxury off-road vehicle manufacturers seeking to satisfy consumers' demand for adventure and comfort will benefit from offering a variety of advanced technological entertainment features and luxuries.
For
Outdoor Recreation Equipment
With consumers interested in eco-friendly and minimalistic recreational equipment, manufacturers of lightweight, efficient, and eco-friendly trailers will benefit by designing eco-friendly and environmentally conscious trailers to meet consumer demand.
Workshop question
How can you curate your product experience to engage consumers on a more personal level?
Trend signals
Trend signals for Experiential Trailer
Trend score 5.3 out of 10, from popularity 67%, activity 83%, freshness 8%.
Popularity67%
Activity83%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experiential Trailer trend
3 featured examples from Mar 16, 2014 to Feb 11, 2015CategoryAutos
Luxury Compact Trailers
The Conqueror Australia UEV 440 Comes with a Flat-Screen Television
Disruptive innovation opportunity: Introduce compact trailers and camper options that combine luxury and functionality for outdoor enthusiasts.
CategoryAutos
Teardrop Trailers
The Hutte Hut Teardrop Trailer Fits Two
The outdoor recreation industry can tap into the demand for eco-friendly camping solutions like the Hutte Hut.
CategoryAutos
Custom Portable Saunas
The Surf Sauna is a Portable Sauna That Can Be Used Anywhere
The wellness industry can explore opportunities in developing and marketing portable saunas.
