Consumers enroll in services for the sake of social good
Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
Workshop Question - How does your brand align with the growing value consumers place on doing social good?
Trend Themes
-
Charitable Participation — Consumers are increasingly motivated by charitable intentions rather than personal rewards when enrolling in memberships and services, revealing a strong desire for personal fulfillment through social good.
-
Hunger Relief Apps — Charity games like Hunger Crunch which combine gaming and social good appeal to many consumers, presenting opportunities for innovation across both industries.
-
Corporate Social Responsibility — Startup companies are increasingly recognizing and prioritizing their roles in corporate social responsibility initiatives as consumers become more concerned with ethical business practices.
Industry Implications
-
Hospitality — Hotels and other hospitality organizations can attract socially-conscious consumers and promote their brand by creating volunteer and charitable programs for guests.
-
Mobile Gaming — Mobile gaming platforms can take advantage of the trend for charity games to create new and innovative products that appeal to consumers' social conscience while providing entertainment.
-
Social Organizations — The trend towards social betterment groups like the Ivy Clubs offers opportunities to build communities of people with common interests and values to share experiences and potentially spark new ideas for innovation.
6 Featured, 52 Examples:
187,965 Total Clicks
Date Range:
Oct 14 — Aug 16
Trending:
Average
Consumer Insight Topics:
