Category
Lifestyle
Assisted Choices
Trend cluster
Category
Collaborative
Membership
Shared workspaces entice members with social benefits.
5.4
Trend score
Trend
What is the Collaborative Membership trend?
Collaborative Membership: Rather than prioritizing individual ownership, the share economy promotes the collaborative consumption of goods and services, including shared work spaces. Beyond the sharing of physical space, these memberships entice consumers with the promise of fostering a sense of community and collaboration, suggesting that shared creation is just as important as shared consumption in this socio-economic model.
Trend themes
Themes within the Collaborative Membership trend
Three behaviours holding the trend together01
Collaborative Consumption
The rise of shared workspaces and memberships showcasing the importance of collaborative creation and community building over individual ownership.
02
Membership-driven Social Clubs
Exclusive membership organizations that focus on specific interests such as fashion, tech, arts or wellness, creating opportunities for like-minded individuals to connect and collaborate on new ideas and projects.
03
Community-focused Coworking Spaces
Coworking spaces that offer more than just a workspace, fostering communities and collaboration through public events and mentorship programs.
Industry implications
What the Collaborative Membership trend means for industry
Where the trend changes the playbookFor
Hospitality
Opportunities for developing exclusive membership clubs, providing tailored experiences and fostering a strong sense of community among members.
For
Real Estate
Developing new coworking spaces that go beyond just providing an office, creating attractive environments for entrepreneurs and startups to work in and connect with other individuals in their industries.
For
Technology
Creating innovative platforms and tools that can help community-driven coworking spaces and membership-driven social clubs better serve their members and foster interaction.
Workshop question
In what ways can your brand adapt to the rise of collaborative consumption?
Trend signals
Trend signals for Collaborative Membership
Trend score 5.4 out of 10, from popularity 79%, activity 74%, freshness 8%.
Popularity79%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Collaborative Membership trend
9 featured examples from Mar 18, 2015 to Dec 15, 2016CategoryLifestyle
Yogic Co-Working Offices
New Love City Provides Unlimited Yoga and a Collaborative Workspace
By integrating wellness amenities, real estate developers can appeal to tenants who prioritize health and well-being in their lifestyles.
CategoryLifestyle
Multi-Purpose Women's Clubs
'The Wing' is a "Home Base for Women on Their Way" in NYC
The hospitality industry can explore new opportunities to cater to the unique needs of women by creating inclusive and empowering spaces like The Wing.
CategoryArt & Design
Entrepreneur-Supporting Offices
The Brand Assembly Coworking Office Provides Access to Key Tools
The fashion industry can benefit from coworking offices like Brand Assembly that provide entrepreneurs and startups with the facilities and resources they need to succeed.
CategoryArt & Design
Collaborative Co-Working Spaces
The Skillery's 'stoke.d studio' Encourages Teams to Think Freely
Real estate industry can benefit by offering more flexible and creative office spaces to meet the growing demand for co-working.
CategoryLifestyle
Invitation-Only Arts Associations
The Battery is a Chic Members-Only Club in San Francisco
Hospitality and leisure can explore creating high-end, members-only clubs in order to attract exclusive clientele who value comfort, have means and desire special treatment.
CategoryLifestyle
Social Betterment Groups
Ivy Club Members Take Pride in Being Leaders in Thought & Innovation
Social organizations like Ivy Clubs can leverage collaborative innovation and create a platform for social, intellectual, and cultural endeavors.
CategoryTech
Community-Focused Coworking Spaces
Orlando's 'Canvs' Helps Tech Startups Grow Their Businesses
Disruptive Innovation Opportunity: Develop specialized software tools or solutions tailored to the unique needs and challenges faced by tech startups.
CategoryBusiness
Shared Office Memberships
The MatchBOX Studio Provides a Collaborative Space for Entrepreneurs
Co-working spaces can consider more collaborative options like The MatchBOX Studio to attract entrepreneurs and startups.
CategoryLifestyle
Boutique Social Memberships
NYC's Parlor Social Club Celebrates Fashion, Tech and Gourmet Cuisine
Disruptive innovation opportunity: Revolutionizing the traditional concept of social clubs by focusing on specific industries, such as media, fashion, and tech, to foster collabor…
