Category
Tech
Delegated Interfaces
Trend cluster
Category
Navigated
Novelty
Brands target the specific needs of new fathers through smartphone apps.
3.2
Trend score
Trend
What is the Navigated Novelty trend?
Navigated Novelty: Tech companies are developing smartphone apps that address the specific needs of new dads. This digital shift signifies a strong connection between contemporary parenthood and digital tools, especially as a way to enhance the know-how of expectant fathers. Considering the many functions served by parents, brands can apply this shift to numerous retail categories.
Trend themes
Themes within the Navigated Novelty trend
Three behaviours holding the trend together01
Digital tools for new dads
Tech companies are developing smartphone apps to address the specific needs of new dads to enhance their know-how, which signifies a strong connection between contemporary parenthood and digital tools.
02
Customized apps for expectant fathers
The development of apps with specific information, how-to guides, and tools to assist new dads during pregnancy and early parenthood signifies a shift towards customization in digital tools for parenting.
03
Humorous yet practical fatherhood apps
The development of practical apps with a humorous tone to make parenting easier for first-time dads and increasing accessibility of information suggests an opportunity for the development of more user-friendly and approachable digital tools in the parenting industry.
Industry implications
What the Navigated Novelty trend means for industry
Where the trend changes the playbookFor
Mobile Applications Industry
The increase in the number of apps catering to the specific needs of new dads is an opportunity for the mobile applications industry to expand its reach in the parenting niche market.
For
Parenting Education Industry
The growing usage of digital tools to educate and assist new fathers in parenting and pregnancy presents growth opportunities for the parenting education industry to integrate digital tools in their services.
For
Consumer Goods Industry
The shift towards multiple retail categories catering to the needs of new dads presents an opportunity for the consumer goods industry to create personalized products and services for this market segment.
Workshop question
What are some ways you can leverage Millennial connectivity for your company?
Trend signals
Trend signals for Navigated Novelty
Trend score 3.2 out of 10, from popularity 52%, activity 35%, freshness 8%.
Popularity52%
Activity35%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Navigated Novelty trend
5 featured examples from Apr 29 to Dec 16, 2014CategoryLifestyle
Fatherly Preparedness Apps
This App Provides a Series of Quick Tips for New Dads
Creating mobile apps and other technological solutions for new parents to help them navigate the difficulties of parenthood can significantly contribute to the growth of the paren…
CategoryTech
Fatherhood Survival Apps
The Daddyo App Helps New Dads Navigate Fatherhood
The parenting app industry can further develop apps like Daddyo that provide easy-to-follow guidance on child-rearing and connect new parents with a supportive community.
CategoryTech
Clueless Father Apps
The 'Who's Your Daddy?' App Assists First-Time Dads
The industry that creates and develops innovative mobile applications, catering to a wide range of user needs and preferences.
CategoryTech
First-Time Father Apps
‘Who’s Your Daddy’ Will Help Eliminate New Father Fears
The parenting industry can leverage the 'Who's Your Daddy' app and similar fatherhood preparation apps to provide innovative solutions and support for first-time fathers.
CategoryTech
Expectant Father Apps
Pregnant Dad is a Handy App That Keeps Expecting Families Organized
Healthcare industries could develop or partner with app developers to create pregnancy and baby development apps that offer more specific and personalized medical information.
