Makeup primers come in reformatted options to enhance appeal
Implications - With the oversaturation of makeup primers on the market has come their evolution into new formats–whether in solid or cushion forms–to better stand out. This shift appeals via novelty, and also has the benefit of catering to consumers who are dealing with fatigue from having too many options to choose from in this space.
Workshop Question - How could your brand reformat its product so it stands out from its competitors?
Trend Themes
-
Evolving Primer Formats — Makeup primers are being reformatted in solid or cushion forms to better stand out and cater to consumer fatigue from an oversaturated market.
-
Skincare-infused Cosmetics — Cosmetic products containing skin-conditioning ingredients and serving as treatments are becoming more prevalent as consumers seek more than just aesthetic appeal.
-
Sustainable and All-natural Skincare Lines — Natural, vegan skincare lines with fewer ingredients are rising in popularity with Lush's Naked Skincare being a prime example.
Industry Implications
-
Beauty — Beauty professionals can reference the evolving formats or skincare-infused trend for opportunities to create cosmetic products that appeal to consumers looking for both aesthetic beauty and skincare benefits.
-
Sustainability — Business professionals in the sustainability industry can reference the rise of sustainable and all-natural skincare lines for opportunities to create eco-friendly skincare products.
-
CBD and Hemp — The cannabis-infused trend can be referenced by business professionals in the CBD and hemp industry to create beauty products that tap into the trend of adding skin benefits to cosmetic products.
