Brands take on "barista" branding to tout their products' professional qualities
Trend - Home coffee-making foods and products are now tacking on the "barista" label, with brands using this terminology to implicitly tell consumers they're able to make barista-quality items themselves using their products. By using such labeling, brands in this space are able to immediately enhance trust in the quality of their products.
Insight - For “foodie” consumers, experimenting with cuisines and dishes isn’t limited to outside the home. Individuals who are passionate about food often choose to replicate the same quality they can buy in restaurants and stores, at home. These consumers seek out ingredients that promise high-quality results.
Insight - For “foodie” consumers, experimenting with cuisines and dishes isn’t limited to outside the home. Individuals who are passionate about food often choose to replicate the same quality they can buy in restaurants and stores, at home. These consumers seek out ingredients that promise high-quality results.
Workshop Question - How could your brand better use labeling to enhance the perceived quality of its products?
Trend Themes
1. Barista-branding - Home coffee-making foods and products are now tacking on the 'barista' label, with brands using this terminology to implicitly tell consumers they're able to make barista-quality items themselves using their products.
2. Plant-based Barista Milk - With the rise in plant-based beverages, a number of alternative milk brands are now introducing barista-friendly products of their own.
3. Barista-inspired Appliances - The demand for cafe-quality appliances is increasing as consumers seek to create custom beverages from home.
Industry Implications
1. Plant-based Beverages - Alternative milk brands are introducing barista-friendly products of their own, making the plant-based beverage market a highly competitive and innovative industry.
2. Kitchen Appliances - The demand for cafe-quality appliances, from coffee makers to espresso machines, presents opportunities for companies to develop new, user-friendly, and innovative kitchen appliances.
3. Specialty Food Products - Food brands can capitalize on the consumer demand for high-quality ingredients and specialty food products that promise to deliver restaurant-worthy results at home.
