'JOAH,' which means "I like it" in Korean, is the name of an all-new cosmetics line from KISS Products that's inspired by K-beauty.
This new selection of cosmetic products can exclusively be found at CVS Pharmacy and gives consumers the chance to access top-of-the-line formulas, fun colors and easy-to-use beauty products. The JOAH line includes cosmetics for the lips, eyes, brows and face, as well as high-quality cosmetic brushes to aid consumers in applying the products for the best results.
As the cosmetic brand embraces an attitude that's fun, "fearlessly feminine and unapologetically girly," some of the shades boast names like 'Smack-a-ron,' 'Make Her Gel-Ous' and 'Brow Down to Me.' Appealing to a generation of youthful, social media-savvy consumers who are inspired by global beauty, JOAH's range also boasts a 'Selfie Ready' setting powder.