'JOAH,' which means "I like it" in Korean, is the name of an all-new cosmetics line from KISS Products that's inspired by K-beauty.
This new selection of cosmetic products can exclusively be found at CVS Pharmacy and gives consumers the chance to access top-of-the-line formulas, fun colors and easy-to-use beauty products. The JOAH line includes cosmetics for the lips, eyes, brows and face, as well as high-quality cosmetic brushes to aid consumers in applying the products for the best results.
As the cosmetic brand embraces an attitude that's fun, "fearlessly feminine and unapologetically girly," some of the shades boast names like 'Smack-a-ron,' 'Make Her Gel-Ous' and 'Brow Down to Me.' Appealing to a generation of youthful, social media-savvy consumers who are inspired by global beauty, JOAH's range also boasts a 'Selfie Ready' setting powder.
What Makes This Trend Stand Out
- Korean-beauty Influence on Cosmetics
- The Korean-Beauty trend in cosmetics opens up opportunities to explore partnerships with other K-Beauty brands.
- Social Media-friendly Makeup Products
- The surge in demand for social media-ready cosmetics presents a window of opportunity for cosmetics companies to tap the market by developing selfie-worthy cosmetic lines.
- Ethnic Beauty-inclusive Cosmetics
- The cosmetics industry has an opportunity to create a more diverse range of makeup products that are inclusive of different ethnicities.
Sectors Adopting This
- Cosmetics
- The JOAH line by KISS Products indicates a trend towards ethnic beauty-inclusive cosmetics that cosmetics brands can leverage.
- Retail Industry
- CVS Pharmacy's exclusive partnership to feature the JOAH line by KISS Products may inspire other retail stores to take on similar exclusive deals.
- Social Media
- Given JOAH's focus on social media-savvy consumers, there may be an opportunity for collaborations with online fashion and beauty influencers to build brand awareness among this market.
