Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Chaga
Sustainably-sourced chaga fulfills a balance of consumer preference.
3.2
Trend score
Trend
What is the Sustainable Chaga trend?
Sustainable Chaga: Given that it can take up to twenty years for a chaga to fully form, an increasing number of chaga suppliers have committed to sourcing their product using sustainable practices. This shift comes with the rise of eco-friendly consumption in the food and beverage space.
Insight
The consumer insight behind the Sustainable Chaga trend
For today’s wellness-minded consumers, it’s not just the ingredients or functions of a product that they take into account when choosing what to purchase. Now that sustainability has become top of mind for many shoppers, environmental friendliness is a crucial component that factors in to what consumers will feel good about buying.
Trend themes
Themes within the Sustainable Chaga trend
Three behaviours holding the trend together01
Sustainable sourcing
With an increasing number of chaga suppliers committing to sourcing their product using sustainable practices.
02
Eco-friendly consumption
Sustainability has become top of mind for many shoppers in the food and beverage space.
03
Traditional remedies
Chaga mushrooms are an ingredient embraced by traditional remedies due to their health benefits.
Industry implications
What the Sustainable Chaga trend means for industry
Where the trend changes the playbookFor
Wellness
As chaga has healing properties and is used in traditional remedies, businesses can innovate health and wellness products.
For
Food and Beverage
Chaga mushroom products are being widely embraced by the food and beverage industry.
For
Cosmetics
Companies can infuse chaga into their cosmetic products given its health benefits related to skin care.
Workshop question
Do your wellness-oriented products also align with consumers' values towards sustainability?
Trend signals
Trend signals for Sustainable Chaga
Trend score 3.2 out of 10, from popularity 50%, activity 38%, freshness 8%.
Popularity50%
Activity38%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sustainable Chaga trend
4 featured examples from Jun 25 to Jun 26, 2019CategoryLifestyle
Health-Enhancing Sustainable Mushroom Products
Rainbo's 11:11 Relies on a Mixture of Mushrooms
The health and wellness supplements industry can explore the incorporation of mushrooms to create innovative and effective products for consumers.
CategoryLifestyle
Ready-to-Serve Chaga Mushroom Teas
Annanda Chaga's Organic Tea Can Be Enjoyed Either Hot or Cold
Beverage companies can leverage the rise in health and wellness trends by offering mushroom-infused tea products that cater to the growing demand for functional beverages.
CategoryLifestyle
Extensive Chaga-Inspired Collections
Birch Boys Offers Lotions, Teas, Lip Balms, Soaps and More
The natural health industry can explore incorporating Chaga mushrooms into various products, such as lotions, lip balms, soaps, and tincture kits, to offer consumers more holistic…
CategoryLifestyle
Health-Focused Chaga Tea Ranges
Tao Tao Leaf Offers Chunks, Nuggets & Powder of Chaga Mushroom Tea
The herbal tea industry can embrace the health-focused Chaga tea trend and capitalize on its potential anti-cancerous properties.
