Category
Tech
Delegated Interfaces
Trend cluster
Category
Voice-Controlled
Gaming
Voice-controlled play is seen in everything from board to video games.
4.2
Trend score
Trend
What is the Voice-Controlled Gaming trend?
Voice-Controlled Gaming: Voice-controlled gaming systems are increasingly popular, and are used to update traditional gaming formats or create systems that are entirely new. This shift comes as voice-activated technology permeates the home, with consumers now expecting more personal interactions with their play-based rituals.
Insight
The consumer insight behind the Voice-Controlled Gaming trend
The ubiquitous nature of voice-activated technology has made it so that consumers interact with it at home, in their shopping experiences, and even at work. Having become accustomed to this technology and the day-to-day conveniences it enables, consumers are now looking for ways in which it can enhance their recreational activities. This level of elevated interactivity ensures that consumers are more immersed in the activities they're taking part in.
Trend themes
Themes within the Voice-Controlled Gaming trend
Three behaviours holding the trend together01
Voice-Activation Technology
The rise of voice-activation technology in personal and household contexts is causing consumers to expect more personal interactions in their recreational activities, leading to innovative gaming experiences.
02
Holographic Gaming Assistants
Holographic gaming assistants are increasingly popular, providing players with an immersive experience through augmented reality and AI technology.
03
Projector-Integrated Consoles
Conceptual gaming consoles with projectors have been designed to streamline home entertainment experiences, and make gaming more portable.
Industry implications
What the Voice-Controlled Gaming trend means for industry
Where the trend changes the playbookFor
Gaming industry
As consumers look for more immersive gaming experiences, utilizing voice-activated and holographic gaming technology can provide new and innovative ways of gameplay.
For
Entertainment industry
Projector-integrated gaming consoles have the potential to transform the television and movie viewing experience in the home.
For
Educational industry
Voice-activated, historical and educational gaming concepts can provide interactive learning experiences both at home and at school.
Workshop question
How could your brand better utilize voice-controlled technology?
Trend signals
Trend signals for Voice-Controlled Gaming
Trend score 4.2 out of 10, from popularity 67%, activity 49%, freshness 9%.
Popularity67%
Activity49%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Voice-Controlled Gaming trend
7 featured examples from Dec 6, 2017 to Apr 29, 2020CategoryTech
Projector-Equipped Gaming Console Concepts
The Xbox Project Oris Console Plays Games and Much More
The introduction of multifunctional gaming consoles with integrated projectors and streaming capabilities can drive growth and create new market segments in the gaming industry.
CategoryLife-Stages
Voice-Activated Encyclopaedia Games
Britannica's Guardians of History is a Time Travel Adventure
Disruptive innovation opportunity: Incorporate voice-activated features into gaming platforms to enhance gameplay and create new interactive experiences.
CategoryTech
Voice-Controlled Paper Kits
Google's Paper Signals Lets Users Build Voice-Controlled Paper Objects
The technology industry can leverage the trend of voice-controlled paper kits to create disruptive innovations in smart home devices, interactive toys, and educational tools.
CategoryTech
Voice-Controlled Indie Games
'One Hand Clapping' Requires Players to Sing or Hum Along to Play
Indie game developers have the chance to pioneer and experiment with voice-controlled gameplay mechanics, paving the way for new and original gaming experiences.
CategoryTech
Holographic Gaming Assistants
GeForce RTX R.O.N is an AI-Powered Assistant for PC Gaming
The introduction of holographic gaming assistants such as GeForce RTX R.O.N.
CategoryTech
Voice-Activated Gaming Controls
The 'Destiny 2' Video Game Launched Its Own Amazon Alexa Skill
Video game developers can leverage voice-activated gaming controls to create immersive experiences and enhance player engagement.
CategoryLifestyle
Voice-Activated Board Games
Monopoly's Voice Recognition Game Uses Virtual Money
Toy and game manufacturers should consider integrating voice-activated technology and smart accessories to enhance traditional board games and stay relevant.
