Category
Tech
Automated Upkeep
Trend cluster
Category
Mundane
Play
Children imitate the everyday tasks of adulthood during playtime.
3.0
Trend score
Trend
What is the Mundane Play trend?
Mundane Play: The independence that comes with growing up is appealing for obvious reasons; however, the responsibility that accompanies this independence is often pushed to the background. In an attempt to give children full understanding of what it means to be an adult, toys are now reflecting more realistic aspects of being a grown-up. This increases a child's chance of being a well-informed, critical-thinking adult in the future.
Trend themes
Themes within the Mundane Play trend
Three behaviours holding the trend together01
Realistic Toy Sets
Toys are reflecting more realistic aspects of being a grown-up, cultivating independent and critical thinking qualities in children.
02
Interactive Chore Toys
Interactive toys designed for child chores, such as musical lawn mowers, make it easier to teach the importance of helping out around the house.
03
Training Technology Toys
Toys like iWoody by DONKEY CREATIV LAB teaching children how to recognize and interact with mobile technology is becoming more commonplace.
Industry implications
What the Mundane Play trend means for industry
Where the trend changes the playbookFor
Toy Industry
The toy industry is continually innovating to create realistic, imaginative and interactive toy experiences for children.
For
Consumer Electronics Industry
The consumer electronics industry has an opportunity to create more training technology toys to develop the technology skills of children.
For
Household Cleaning Industry
The household cleaning industry has an opportunity to team up with toy manufacturers to create fun and interactive chore toys to engage children with household chores.
Trend signals
Trend signals for Mundane Play
Trend score 3.0 out of 10, from popularity 39%, activity 43%, freshness 8%.
Popularity39%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Mundane Play trend
4 featured examples from Dec 3, 2012 to Jul 15, 2013CategoryLife-Stages
Smartphone Training Toys
The iWoody by DONKEY CREATIV LAB is a Child's First Smartphone
Disruptive innovation opportunity: Introduce tech-infused toys that cater to children's interest in smartphones and offer educational benefits.
CategoryAutos
Mini Kid-Friendly Sports Cars
This Mini Corvette Stingray Adds Some Luxury to Playtime
Disruptive innovation opportunity: Partner with automobile companies to design and produce miniaturized versions of luxury sports cars for the toy market.
CategoryLife-Stages
Chore-Encouraging Toys
Cynthia Poon's Musical Lawn Mower Helps Kids Compose Yard Work Symphonies
Toy companies could explore creating toys that encourage children to learn and complete chores in a fun and interactive way.
CategoryLife-Stages
Fake Fruit-Cutting Kits
The Kid O Cutting Fruit Set Lets Little Ones Prepare Faux Snacks
Toy manufacturers can capitalize on the trend of magnetic fruit-cutting toys by creating innovative and safe products that offer engaging play experiences for young children.
