Smartphone-Embedded Plush Toys

The Cocolo Bear is Made for Tech-Savvy Children

The Cocolo Bear brings smartphone technology to a child's level. Designed specifically for playtime, this cuddly teddy bear provides a new level of interactivity for children. They are able to talk to them and even answer questions. It is almost as though the Cocolo Bear provides a cute persona for Siri.

Created by Cube Works, a studio based in Japan, the Cocolo Bear takes on the form of a traditional teddy bear, which will appeal to parents as much as it will to their children. The smartphone is placed snugly when the Cocolo Bear's heart would be. What makes this toy particularly appealing is the fact that parents will be able to record special messages for their children, which can be played when they're not around.

Interactive Plush Toys
The integration of technology in plush toys has created a new level of interactivity for children.
Smartphone-connected Toys
The ability to connect plush toys to smartphones has created a new market for interactive toys.
Voice-activated Toys
Toys that are able to respond to voice commands are becoming increasingly popular among tech-savvy children.

Who This Affects Most

Toy Manufacturing
Toy manufacturers can explore the integration of technology into their products to offer a new level of interactivity for children.
Mobile Technology
The integration of mobile technology in toys provides an opportunity for mobile technology companies to enter the toy market.
Parenting
Parents can explore the use of technology in toys to enhance their child's playtime experience and create new opportunities for engagement.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 22%
Activity 70%
Freshness 8%