Category
Fashion
Aromatic Utility
Trend cluster
Category
Nail-Worn
Wealth
Female consumers are turning to opulent nail decals to communicate wealth.
4.1
Trend score
Trend
What is the Nail-Worn Wealth trend?
Nail-Worn Wealth: Reflecting a desire to show off wealth through appearance, consumers are turning to unexpected beauty products in order to communicate luxurious taste. Nail art has been on the rise for years as a means of expression, but this specific, luxe-focused approach to cosmetics reflects an increasing desire to come across as privileged.
Trend themes
Themes within the Nail-Worn Wealth trend
Three behaviours holding the trend together01
Luxury Nail Polish Subscription Services
Subscription-based nail polish rental services are disrupting the traditional method of purchasing and owning luxury nail polish products.
02
Opulent Nail Art
Opulent and luxury-focused approaches to beauty and cosmetics, such as opulent nail decals, are reflecting an increasing desire to show off wealth through appearance.
03
Innovative Nail Polish Finishes
Nail polish products with innovative and unique finishes, such as glittery, leather-like or speckled finishes, are gaining popularity and changing the traditional perception of nail polish application.
Industry implications
What the Nail-Worn Wealth trend means for industry
Where the trend changes the playbookFor
Beauty and Cosmetics
Businesses in the beauty and cosmetics industry can take advantage of the demand for luxury-focused and innovative nail polish products, as well as focus on subscription-based services.
For
Fashion and Apparel
Fashion and apparel brands can incorporate opulent and glittery nail finishes in their collections, and partner with beauty and cosmetic companies to offer bundled products.
For
E-commerce
E-commerce companies can create online platforms to offer subscription-based services or to sell unique and innovative nail polish products.
Trend signals
Trend signals for Nail-Worn Wealth
Trend score 4.1 out of 10, from popularity 57%, activity 58%, freshness 8%.
Popularity57%
Activity58%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Nail-Worn Wealth trend
6 featured examples from Nov 15, 2012 to Jul 15, 2013CategoryFashion
Outrageously Opulent Nails
These Gold Nails by H & H Are Made in Unusual Shapes
The nail art industry can capitalize on the trend of unconventional nail jewelry by incorporating unique shapes and materials into their designs to attract customers who want stat…
CategoryFashion
Opulent Leather-Like Polish
Nail Suede by Firebox Gives a Touch of Fabric to Your Fingertips
Disruptive innovation opportunity: Integrate technology into nail products to enhance the texture and durability of the finishes.
CategoryArt & Design
Glitzy Celebratory Manicures
The Beauty Department ‘New Years Nails’ are Glittery Perf
Beauty brands can leverage the trend of glitzy manicures to create new product lines
CategoryFashion
Speckled Nail Varnishes
Illamasqua Nail Polish is Just in Time For Easter
The nail salon industry can capitalize on the trend of speckled nail varnishes by offering innovative and artistic nail designs using these unique polishes, attracting customers w…
CategorySpecial
Glittery Holiday Nails
Maybelline New York Unveils Limited Edition Sequin Nail Polish
The beauty and cosmetics industry can capitalize on the glitter nail polish trend with new product lines and collaborations for the expanding market.
CategoryFashion
Luxury Polish Renting Sites
Rent Designer Polishes for a Flat Montly Fee at Lacquerous.com
Disruptive innovation opportunity: Utilize technology to provide innovative rental services for high-end beauty and cosmetic products.
