Nail-Worn Wealth

Female consumers are turning to opulent nail decals to communicate wealth

Implications - Reflecting a desire to show off wealth through appearance, consumers are turning to unexpected beauty products in order to communicate luxurious taste. Nail art has been on the rise for years as a means of expression, but this specific, luxe-focused approach to cosmetics reflects an increasing desire to come across as privileged.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
690,963 Total Clicks
Nov 12 - Jul 13
Warm
FashionCosmeticsLuxury
Featured Examples
Outrageously Opulent Nails - These Gold Nails by H & H Are Made in Unusual Shapes
SCORE 6.7
Warm 12,546 Clicks Pub: Jul 15, 13
Outrageously Opulent Nails
These Gold Nails by H & H Are Made in Unusual Shapes
If you found yourself coveting the outrageous gold nails M.I.A. dons in her ‘Bring the Noize’ music video, the exact look is easy to replicate as you can purchase your very own set of... [More]
Opulent Leather-Like Polish - Nail Suede by Firebox Gives a Touch of Fabric to Your Fingertips
SCORE 6.2
Warm 8,086 Clicks Pub: May 31, 13
Opulent Leather-Like Polish
Nail Suede by Firebox Gives a Touch of Fabric to Your Fingertips
For the ladies who are looking for the latest way to outfit their fingertips, Nail Suede by Firebox transforms nails into small portions of leather. Rest assured that there aren’t any animal by-... [More]
Glitzy Celebratory Manicures - The Beauty Department ‘New Years Nails’ are Glittery Perf
SCORE 2.6
Mild 16,879 Clicks Pub: Dec 30, 12
Glitzy Celebratory Manicures
The Beauty Department ‘New Years Nails’ are Glittery Perf
The Beauty Department ‘New Years Nails’ are a great way to kick off the 2013 year in style. The fun and glittery tips on these nails are an awesomely impactful look that is easy to recreate... [More]
Glittery Holiday Nails - Maybelline New York Unveils Limited Edition Sequin Nail Polish
SCORE 4.3
Average 4,139 Clicks Pub: Nov 29, 12
Glittery Holiday Nails
Maybelline New York Unveils Limited Edition Sequin Nail Polish
Beauty brand Maybelline recently released special Color Show sequin nail polishes that are sure to add a little sparkle come Christmas and New Years Eve. The flashy finger polish comes in an... [More]
Speckled Nail Varnishes - Illamasqua Nail Polish is Just in Time For Easter
SCORE 4
Mild 2,378 Clicks Pub: Mar 12, 13
Speckled Nail Varnishes
Illamasqua Nail Polish is Just in Time For Easter
The speckled Illamasqua nail polish series is the perfect touch to complete your Easter look. The pastel-hued nail varnishes resemble Cadbury mini eggs and are chip resistant. These fabulous... [More]
Luxury Polish Renting Sites - Rent Designer Polishes for a Flat Montly Fee at Lacquerous.com
SCORE 1.6
Untested 1,268 Clicks Pub: Nov 15, 12
Luxury Polish Renting Sites
Rent Designer Polishes for a Flat Montly Fee at Lacquerous.com
If you don’t have the finances to purchase the finest luxury nail polishes to coat your nail beds, Lacquerous.com is a website that lets you rent high end polishes for a monthly fee. Similar to... [More]
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