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Vintage-Inspired Vehicles

The Porsche 911 Celebrates its 50th Anniversary in Style

— June 13, 2013 — Autos
In celebration of its 50th anniversary, Porsche 911 will be released as a limited edition sports car modeled after the 911 Carrera S. Only 1,963 models of the luxury vehicle will be created: the same number as the year that Porsche debuted at the International Motor Show.

The 50th anniversary 911 edition is a coupe, like the Carrera S, with rear-wheel drive and a flat-six rear engine. Included with the purchase of the 50th anniversary 911 is a Powerkit, which increases energy performance to 430 horse power. As an efficient and fast sports car, this vehicle can accelerate to 60 miles per hour in just 4.2 seconds.

The 50th anniversary Porsche 911 vehicle is the perfect way to celebrate the luxury brand’s continual presence in the luxury auto industry. With a sleek frame and vintage-style hood, this car is sure to make other auto owners green with envy.
Trend Themes
1. Vintage-inspired Vehicles - The luxury auto industry can capitalize on the consumer trend of vintage-inspired designs to create limited edition models.
2. Limited Edition Models - Creating limited edition models, like the 50th anniversary 911, can create exclusivity and increase brand loyalty.
3. Increased Energy Performance - Including features like the Powerkit, which increases energy performance, can be a disruptive innovation opportunity for sports car manufacturers.
Industry Implications
1. Luxury Auto Industry - Luxury auto manufacturers can use the trend of vintage-inspired designs to create limited edition models and increase brand loyalty.
2. Sports Car Industry - Creating features like the Powerkit that increase energy performance can be a disruptive innovation opportunity for sports car manufacturers.
3. Auto Manufacturing Industry - Creating limited edition models with unique and exclusive features can create excitement in the auto industry and increase brand loyalty.
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