Mainstream Co-Ownership

Novel alternatives to individual ownership entice millennial consumers

Implications - As elaborate alternatives emerge, Millennial consumers are facing a dynamic range of co-ownership options that differ greatly from individual ownership. Spearheaded by branded co-ownership programs and luxury members-only alternatives, there's no shortage of ways for young consumers uninterested in sole ownership to turn to unique sharing economy models that reap the same rewards.

Workshop Question - How can your brand cater to generational changes in consumption habits and practices?
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
147,753 Total Clicks
Mar 15 - Oct 15
Mild
Featured Examples
Luxury Transit Services - San Francisco's Leap Transit is a Bus Service for the Wealthy Tech Crowd
SCORE 6.5
Warm 5,697 Clicks Pub: Mar 24, 15
Luxury Transit Services
San Francisco's Leap Transit is a Bus Service for the Wealthy Tech Crowd
San Francisco’s Leap Transit is a luxury transportation service that aims to give well-healed individuals an alternative to the slow-moving, overcrowded public transportation system offered by... [More]
Luxury Car-Sharing Programs - Audi Unite Lets Swedes Share Brand New Audi Automobiles
SCORE 4.6
Average 468 Clicks Pub: Sep 4, 15
Luxury Car-Sharing Programs
Audi Unite Lets Swedes Share Brand New Audi Automobiles
Audi Unite is a unique branded car-sharing program recently launched by the German luxury automaker in Sweden. An example of brand loyalty and the peer-to-peer economy, the system encourages... [More]
Experiential Car Shares - Ford's Car-Sharing Program Introduces the Benefits of Resource Splitting
SCORE 2
Untested 705 Clicks Pub: Jul 2, 15
Experiential Car Shares
Ford's Car-Sharing Program Introduces the Benefits of Resource Splitting
In response to seeing that in general, people around the world are buying fewer vehicles, Ford launched a car-sharing program. The Ford Smart Mobility initiative involves a Peer-2-Peer Car Sharing... [More]
Service Sharing Apps - The Wand Messaging Platform Lets Users Share Control Over Digital Accounts
SCORE 2
Untested 132 Clicks Pub: Sep 19, 15
Service Sharing Apps
The Wand Messaging Platform Lets Users Share Control Over Digital Accounts
Consumers looking for a safe and secure place to share information about account passwords need look no further than the Wand messaging platform. This app allows users to transfer access to various... [More]
Hotel-Sharing Platforms - This Service Helps Travelers Rent Vacation Properties as a Group
SCORE 2
Untested 157 Clicks Pub: Oct 15, 15
Hotel-Sharing Platforms
This Service Helps Travelers Rent Vacation Properties as a Group
‘VeryUs’ is an app that helps travelers rent vacation properties as a group. Although splitting the cost of a hotel room or a vacation home is an inexpensive option, not everyone travels... [More]
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