Mainstream Co-Ownership

Novel alternatives to individual ownership entice millennial consumers

Implications - As elaborate alternatives emerge, Millennial consumers are facing a dynamic range of co-ownership options that differ greatly from individual ownership. Spearheaded by branded co-ownership programs and luxury members-only alternatives, there's no shortage of ways for young consumers uninterested in sole ownership to turn to unique sharing economy models that reap the same rewards.
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
138,926 Total Clicks
Mar 15 - Oct 15
Mild
Featured Examples
Luxury Transit Services - San Francisco's Leap Transit is a Bus Service for the Wealthy Tech Crowd
SCORE 6.8
Warm 4,779 Clicks Pub: Mar 24, 15
Luxury Transit Services
San Francisco's Leap Transit is a Bus Service for the Wealthy Tech Crowd
San Francisco’s Leap Transit is a luxury transportation service that aims to give well-healed individuals an alternative to the slow-moving, overcrowded public transportation system offered by... [More]
Luxury Car-Sharing Programs - Audi Unite Lets Swedes Share Brand New Audi Automobiles
SCORE 5
Warm 405 Clicks Pub: Sep 4, 15
Luxury Car-Sharing Programs
Audi Unite Lets Swedes Share Brand New Audi Automobiles
Audi Unite is a unique branded car-sharing program recently launched by the German luxury automaker in Sweden. An example of brand loyalty and the peer-to-peer economy, the system encourages... [More]
Experiential Car Shares - Ford's Car-Sharing Program Introduces the Benefits of Resource Splitting
SCORE 2.4
Untested 598 Clicks Pub: Jul 2, 15
Experiential Car Shares
Ford's Car-Sharing Program Introduces the Benefits of Resource Splitting
In response to seeing that in general, people around the world are buying fewer vehicles, Ford launched a car-sharing program. The Ford Smart Mobility initiative involves a Peer-2-Peer Car Sharing... [More]
Service Sharing Apps - The Wand Messaging Platform Lets Users Share Control Over Digital Accounts
SCORE 2.4
Untested 91 Clicks Pub: Sep 19, 15
Service Sharing Apps
The Wand Messaging Platform Lets Users Share Control Over Digital Accounts
Consumers looking for a safe and secure place to share information about account passwords need look no further than the Wand messaging platform. This app allows users to transfer access to various... [More]
Hotel-Sharing Platforms - This Service Helps Travelers Rent Vacation Properties as a Group
SCORE 2.5
Untested 120 Clicks Pub: Oct 15, 15
Hotel-Sharing Platforms
This Service Helps Travelers Rent Vacation Properties as a Group
‘VeryUs’ is an app that helps travelers rent vacation properties as a group. Although splitting the cost of a hotel room or a vacation home is an inexpensive option, not everyone travels... [More]
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