Tactile Beverage

Beverage manufacturers elevate the drinking experience with packaging updates

Implications - Beverage manufacturers are turning to unique packaging and distribution methods to satiate the experience-driven consumer. In addition to providing a visual draw, many brands are also offering an experiential element to packaging by including tactile features, such as temperature sensitivity, that make the act of drinking more memorable.

Workshop Question - What is the smallest, most subtle change you could make to your product to provide a more memorable experience?
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
122,696 Total Clicks
Jul 14 - Aug 17
Hot
Featured Examples
Pressure-Sensitive Beer Labels - Oculto Beer's Labels Feature Color-Changing Thermostatic Ink
SCORE 6.4
Warm 5,150 Clicks Pub: Aug 26, 15
Pressure-Sensitive Beer Labels
Oculto Beer's Labels Feature Color-Changing Thermostatic Ink
Oculto beer is a mysterious product, launched by Anheuser Busch InBev, that features a label as mysterious as the word ‘Oculto’ itself, which means ‘hidden’ in Spanish. The... [More]
Chill-Revealing Beer Cans - This Heineken Beer Can Design Looks Cracked When It's Cold
SCORE 6
Warm 6,801 Clicks Pub: Jul 8, 14
Chill-Revealing Beer Cans
This Heineken Beer Can Design Looks Cracked When It's Cold
Using special ink that’s only activated by the cold, this Heineken beer can has a hidden design that will let you know when your beverage has reached the perfect temperature for consumption.... [More]
Segmented Energy Drinks - The BioSteel Sports 'Drink the Pink' Beverage Separates Powder and Liquid
SCORE 5.7
Warm 2,318 Clicks Pub: May 5, 16
Segmented Energy Drinks
The BioSteel Sports 'Drink the Pink' Beverage Separates Powder and Liquid
There’s a reason that BioSteel Sports’ new ‘Ready-To-Drink’ beverage is associated with the #DrinkThePink hashtag. At first, this might seem like an odd choice for a tagline,... [More]
Dimpled Beer Cans - Volksbier's Unique Beer Can Mimics a Transparent Glass Beer Mug
SCORE 4.5
Average 12,318 Clicks Pub: Oct 14, 14
Dimpled Beer Cans
Volksbier's Unique Beer Can Mimics a Transparent Glass Beer Mug
This unique beer can design by the Remark Studio was designed to set itself apart from the many other can designs on the shelves and take advantage of what can be done with PET materials. The... [More]
Temperature-Activated Beer Designs - Red Button Brews Reveal a Story-Like Design Once Frozen
SCORE 5.6
Warm 1,027 Clicks Pub: Aug 2, 17
Temperature-Activated Beer Designs
Red Button Brews Reveal a Story-Like Design Once Frozen
Red Button brews were designed by the creative agency IKON BC in Moscow, Russia, and are able to tell a story through a distinct and captivating design. The Red Button beer is described as an... [More]
Straw-Incorporating Cans - Ball Packaging Europe's Newest Can Design Includes a Built-In Straw
SCORE 3.6
Mild 1,694 Clicks Pub: Jun 12, 15
Straw-Incorporating Cans
Ball Packaging Europe's Newest Can Design Includes a Built-In Straw
Knowing that it’s not always comfortable for some consumers to drink out of a can, Ball Packaging Europe released what it is calling an “integrated straw solution (ISS)” that adds... [More]
Quantcast