This unique beer can design by the Remark Studio was designed to set itself apart from the many other can designs on the shelves and take advantage of what can be done with PET materials.
The Volksbier packaging is made to look just like a dimpled glass tankard, in transparency in addition to texture. The beer can mimics the pint shape, making it seem as though the experience of drinking from a mug at a pub is something that consumers can now do when they go to the store and pick up a pack of beer. Although there have been several clear pop can designs introduced in the past, this dimpled patterning is unique to these PET plastic beer cans.
Volksbier's Unique Beer Can Mimics a Transparent Glass Beer Mug
Laura McQuarrie — October 14, 2014 — Lifestyle
References: remarks.ro & packagingoftheworld