This unique beer can design by the Remark Studio was designed to set itself apart from the many other can designs on the shelves and take advantage of what can be done with PET materials.
The Volksbier packaging is made to look just like a dimpled glass tankard, in transparency in addition to texture. The beer can mimics the pint shape, making it seem as though the experience of drinking from a mug at a pub is something that consumers can now do when they go to the store and pick up a pack of beer. Although there have been several clear pop can designs introduced in the past, this dimpled patterning is unique to these PET plastic beer cans.
Key Themes Behind This Trend
- Transparent Packaging
- Exploring transparent packaging materials for a unique and distinct product experience.
- Mimicking Physical Objects
- Designing product packaging to mimic physical objects to enhance the consumer's sensory experience.
- Innovative Can Designs
- Creating unique can designs to differentiate products and attract consumer attention on store shelves.
Where This Applies
- Beverage Packaging
- Opportunity for beverage companies to explore innovative packaging designs that enhance the drinking experience.
- Plastics Manufacturing
- Potential for plastics manufacturers to develop new materials and techniques to mimic glass-like textures in packaging.
- Food and Beverage Retail
- Retailers can capitalize on the popularity of unique can designs by offering a diverse selection of innovative packaging options.
