Consumers opt for vehicle add-ons that facilitate safe device usage
Implications - Understanding that young drivers often rely on their smartphones and other devices, automobile manufacturers are developing ways to use them safely while driving. These innovations take the form of connective solutions, hi-tech window displays and socially optimize vehicle add-ons. Millennial consumers are willing to spend extra money on products that will seamlessly integrate the varied parts of their lives into one streamlined process.
Workshop Question - What's an emerging behavior emerging in your market that your brand could help improve or facilitate?
Trend Themes
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Safe Auto Integration — Automakers are innovating with heads-up displays and add-ons that allow drivers to keep their devices safely on and integrated with their vehicles.
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Hands-free Device Usage — Tech companies are making hands-free device usage ubiquitous with the development of heads-up displays that allow drivers to keep their eyes on the road while using their devices.
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Experience Sharing — In an era of social media dependence, consumers are looking for ways to share their experiences seamlessly while on the road. This has led to the development of auto accessories like the Waylens camera that enables drivers to share their scenic routes with friends and followers.
Industry Implications
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Automotive Industry — With the increasing incorporation of technology into vehicles, automakers can identify opportunities to develop safe integration methods while also creating new products and services that cater to the gadget-hungry consumer.
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Tech Industry — Innovative companies with expertise in artificial intelligence and machine learning are well-poised to drive the integration of technological safety measures into vehicles.
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Social Media Industry — Social media platforms have a unique opportunity to capitalize on the ever-growing interest in user-generated content by developing products and services that tap into the creation and sharing of location-based experiences while driving.
4 Featured, 27 Examples:
165,296 Total Clicks
Date Range:
Aug 14 — Oct 15
Trending:
Warm
Consumer Insight Topics:
