Category
Autos
Racing Homage
Trend cluster
Category
Integrated
Auto
Consumers opt for vehicle add-ons that facilitate safe device usage.
4.5
Trend score
Trend
What is the Integrated Auto trend?
Integrated Auto: Understanding that young drivers often rely on their smartphones and other devices, automobile manufacturers are developing ways to use them safely while driving. These innovations take the form of connective solutions, hi-tech window displays and socially optimize vehicle add-ons. Millennial consumers are willing to spend extra money on products that will seamlessly integrate the varied parts of their lives into one streamlined process.
Trend themes
Themes within the Integrated Auto trend
Three behaviours holding the trend together01
Safe Auto Integration
Automakers are innovating with heads-up displays and add-ons that allow drivers to keep their devices safely on and integrated with their vehicles.
02
Hands-free Device Usage
Tech companies are making hands-free device usage ubiquitous with the development of heads-up displays that allow drivers to keep their eyes on the road while using their devices.
03
Experience Sharing
In an era of social media dependence, consumers are looking for ways to share their experiences seamlessly while on the road. This has led to the development of auto accessories like the Waylens camera that enables drivers to share their scenic routes with friends and followers.
Industry implications
What the Integrated Auto trend means for industry
Where the trend changes the playbookFor
Automotive Industry
With the increasing incorporation of technology into vehicles, automakers can identify opportunities to develop safe integration methods while also creating new products and services that cater to the gadget-hungry consumer.
For
Tech Industry
Innovative companies with expertise in artificial intelligence and machine learning are well-poised to drive the integration of technological safety measures into vehicles.
For
Social Media Industry
Social media platforms have a unique opportunity to capitalize on the ever-growing interest in user-generated content by developing products and services that tap into the creation and sharing of location-based experiences while driving.
Workshop question
What's an emerging behavior emerging in your market that your brand could help improve or facilitate?
Trend signals
Trend signals for Integrated Auto
Trend score 4.5 out of 10, from popularity 65%, activity 63%, freshness 8%.
Popularity65%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Integrated Auto trend
4 featured examples from Aug 5, 2014 to Oct 20, 2015CategoryAutos
Affordable Heads-Up Displays
The Hudway Glass Offers a Flexible Heads-Up Display For a Low Price
Affordable heads-up displays provide an opportunity for automotive companies to incorporate this technology into their vehicles and enhance the driving experience.
CategoryAutos
Socially-Fuelled Car Cameras
The Waylens Car Camera System Lets Drivers Share Scenic Road Footage
Opportunity for the car industry to integrate multimedia functionalities and social media connectivity into their vehicle offerings.
CategoryAutos
High-Tech Windshield Displays
The Navdy Heads-Up Display Lets You Keep Your Eyes On the Road
Automakers can explore partnerships with Navdy or create their own head-up displays to improve driver safety.
CategoryAutos
Futuristic Windshield Displays
The Continental AR-HUD System Displays Information on Windshields
Continued advancements in windshield display technology could disrupt the automotive industry by transforming the driving experience and giving companies a competitive edge.
