Consumers turn to connectivity-based parking solutions
Implications - Parking can be an issue of contention for many drivers, especially in dense urban areas. Connected apps, sensors and in-car systems that either help consumers find parking, or locate their vehicle in a crowded lot, are highly appreciated by consumers who prioritize efficiency and peace of mind. This shift indicates a rise in -- and openness to -- connectivity-based solutions more broadly.
Workshop Question - As consumers become accustomed to constant connectivity, where can you integrate simplicity into their everyday routine?
Trend Themes
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Connected Parking Systems — Parking systems that are connected through apps, sensors, and in-car systems are increasing in popularity due to the efficiency and peace of mind they provide to drivers.
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Informative Parking Sensors — Parking sensors that directly use data from parking spaces help drivers quickly and easily locate vacant parking spots, saving them time, money, and fuel.
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Shared Parking Apps — Shared economy mobile platforms that allow drivers to share designated parking spots help busy commuters cut rental costs while simultaneously maximizing affordable parking space.
Industry Implications
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Smart City Solutions — Municipalities are searching for ways to become more efficient and connected in all their systems, including parking, through the implementation of technologically advanced hardware and software products.
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Automotive Industry — The self-driving parking features of high-end vehicles are encouraging other car manufacturers to develop similar systems to enhance convenience and reduce user stress while saving them time.
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Sharing Economy Platforms — Sharing economy platforms that help drivers share designated parking spots through a network are emerging as a convenient and cost-effective solution for busy commuters in crowded urban centers.
