Automobile technology moves to incorporate automated features
Implications - As the Internet of Things continues to influence how consumers interact with their possessions, auto technologies are beginning to incorporate increasingly intuitive user interfaces that optimize time and efficiency. By integrating technology in this way, automobile designers can move to meet evolving consumer expectations of technology when it comes to seamless integration and unobtrusiveness.
Workshop Question - How are industry advancements impacting consumer expectations of how your brand should perform?
Trend Themes
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Intuitive User Interfaces — As the Internet of Things continues to influence how consumers interact with their possessions, auto technologies are beginning to incorporate increasingly intuitive user interfaces.
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Brain and Behavior Monitoring — Advances in brain-monitoring technologies allow for better safety features in automobiles, such as detecting when drivers are distracted or daydreaming.
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Haptic Feedback — Interface-free technology that uses intuitive alerts through touch, such as vibrating pedals in the Mercedes-Benz C350e, is a growing trend in the automobile industry.
Industry Implications
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Automotive — Automobile designers can take advantage of intuitive user interfaces and brain-monitoring technologies to create new and innovative safety features.
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Consumer Electronics — As the automobile industry incorporates more technology, consumer electronics companies have an opportunity to create products that enhance the driving experience.
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Healthcare Technology — Brain and behavior monitoring technology, currently being used for safety features in automobiles, has the potential to become a revolutionary healthcare tool.
4 Featured, 36 Examples:
154,079 Total Clicks
Date Range:
Feb 15 — Oct 15
Trending:
Warm
Consumer Insight Topics:
