Booking Now is one of the latest travel apps to hone in on the current consumer habits in the industry. Created by Booking.com, it focuses on the spontaneity people display when planning a trip. Cool Hunting notes, "At a rapidly increasing rate, travelers have begun booking hotel accommodation at the very last minute—with more than half of all travelers booking within a mere 48-hour window before a scheduled trip."
Providing a personality and real-time experience, the Booking Now app hopes to capitalize on this behavior as well as the increase of mobile bookings. It helps people create a travel profile that informs the Booking Now app about what to show them. Used around the globe, Booking.com is able to supply users with a wealth of verified information to make their upcoming trips more enjoyable.