Category
Lifestyle
Festive Fusions
Trend cluster
Category
Nostalgic
Vessel
Craft beers feature prohibition era packaging for artisan appeal.
2.6
Trend score
Trend
What is the Nostalgic Vessel trend?
Nostalgic Vessel: Craft beer producers are beginning to look to prohibition-era glass bottles that align the product with a sense of artisan appeal. A means to communicating superior production methods and the careful selection of high-quality ingredients, such stubby and jug-style beer bottles demonstrate a consumer preference for nostalgia-infused local recipes rather than the average mass-produced ale.
Trend themes
Themes within the Nostalgic Vessel trend
Three behaviours holding the trend together01
Nostalgic Packaging
Prohibition-era packaging is bringing a sense of artisan appeal to craft beers.
02
Personalization
Sunset Beer's different packaging for different times of day caters to consumers' ritualistic tendencies.
03
Exclusive Storytelling
Tresor Brewery's Art Deco beer labels allude to valuable, protected recipes and elevate the brand above basic booze.
Industry implications
What the Nostalgic Vessel trend means for industry
Where the trend changes the playbookFor
Craft Beer
Craft beer producers implementing nostalgic packaging can appeal to consumers seeking a sense of artisanal exclusivity.
For
Beverage Personalization
Sunset Beer's timed packaging reflects consumers' desire for personalized drinking experiences.
For
Agricultural Brewing
The Almanac Fresh Beer Series packaging reflects the brand's locally-sourced, California-grown ingredients and production methods.
Workshop question
How can your brand tap into your heritage as a way to present consumers with a taste of antiquity appeal?
Trend signals
Trend signals for Nostalgic Vessel
Trend score 2.6 out of 10, from popularity 33%, activity 37%, freshness 8%.
Popularity33%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nostalgic Vessel trend
6 featured examples from Dec 12, 2013 to Jul 20, 2016CategoryMarketing
Prohibition-Era Packaging
These Art Deco Labels Allude to Unlocking Prized Protected Recipes
Disruptive innovation opportunity: Introduce innovative packaging and branding strategies to stand out in the competitive craft beer market.
CategoryWorld
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
Opportunity for packaging companies to design and produce custom antique-style containers for beverage brands.
CategoryLifestyle
Farm-to-Table Beer Branding
Almanac Fresh Beer Series Packaging Reflects its Agricultural Brewing
Craft breweries can leverage the farm-to-table trend by creating unique flavors using locally sourced ingredients, appealing to consumers who prioritize sustainability and support…
CategoryLifestyle
Scheduled Beer Branding
This Sunset Beer Packaging Prescribes Different Ales at Different Hours
Breweries, wineries and other alcoholic beverage producers can create their own lines of beverages that cater to different drinking occasions and preferences creating a unique and…
CategoryMarketing
Doodled Beer Branding
Brewberry Packaging is Gushing with Whimsicality Through Colors and Graphics
Craft beer industry can capitalize on the trend of whimsical packaging by creating unique and visually appealing designs that differentiate their products.
CategoryLifestyle
Prohibition Beer Branding
This Bootlegger Apple Brew Packaging is Reminiscent of Vintage Designs
Potential to stand out in the craft beer industry with visually appealing vintage-themed branding.
