Eclectic wildlife themes position beer products as rugged and naturalistic
Implications - Speaking to the often organic cultivation methods of craft beer ingredients, many producers are using graphic illustrations centered on wilderness themes to conflate the product with the simplicity of the outdoors and reference the relaxed rural atmosphere that served as its inspiration. Wildlife local to the craft brewery are often depicted in order to resonate with regional consumers, who are looking for something relatable in their local products.
Workshop Question - How can you better leverage your product story to create accessibility?
Trend Themes
1. Wilderness-themed Packaging - Using graphic illustrations, craft beer producers are merging product delivery with the simplicity of the outdoors and referencing the relaxed rural atmosphere that served as its inspiration.
2. Environmentally-friendly Production - Craft brewers are showcasing eco-friendly practices, using organic ink for printing, recycled bottles and environmentally-friendly production methods to minimize its impact on the environment.
3. Adventure-themed Branding - Brands in the beer industry are inspired by outdoor themes and incorporate adventurous activities imagery into their product branding, as an effort to promote a high-quality beer culture.
Industry Implications
1. Brewing Industry - Craft breweries are using artistic designs to market their products, taking advantage of popular themes to appeal to consumers.
2. Consumer Goods Industry - Consumer goods companies are focusing on environmentally-friendly practices, which consumers can appreciate with eco-friendly brand offerings.
3. Adventure Tourism Industry - Marketing firms can specialize in branding and design with an emphasis on outdoor activities and adventure-themed imagery that appeals to a growing market of outdoor enthusiasts.
