Infused wines offer enhanced flavor experiences
Trend - Alcohol brands are creating more unique flavor profiles with wines that are infused with unlikely flavors. Products in this space include everything from lemonade-infused wines to mustard seeds.
Insight - Millennials and Gen Z are less likely to consume alcohol in large amounts, and more likely to experiment with unique flavors and formulations. This shift in focus to flavor and nutrition has made brands more creative in their offerings--pairing unlikely products, ingredients and flavors to pique consumer interest.
Insight - Millennials and Gen Z are less likely to consume alcohol in large amounts, and more likely to experiment with unique flavors and formulations. This shift in focus to flavor and nutrition has made brands more creative in their offerings--pairing unlikely products, ingredients and flavors to pique consumer interest.
Workshop Question - How is your brand engaging new demographics?
Trend Themes
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Flavor Infusions — Alcohol brands are experimenting with unique and unusual flavor profiles by infusing wines with unlikely flavors like tea, lemonade, mustard, and fruit juice.
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Low Alcohol Content — Millennials and Gen Zers are more interested in unique flavors and low-alcohol content drinks, leading to the creation of infused wines with lower ABV.
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Convenient, Ready-to-drink — Packaged in cans and bottles, these infused wines encourage casual drinking and appeal to a more demand for convenience and ready-to-drink products.
Industry Implications
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Alcohol — The infused wine trend and low-alcohol content align with the demand for craft and specialty drinks in the alcohol industry.
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Packaging — The focus on convenient packaging offers opportunities to develop innovative packaging solutions that align with consumer preferences for on-the-go drinking.
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Food & Beverage — The infusion trend offers opportunities for cross-industry collaborations between the food and beverage industry, creating unique flavor combinations for consumers.
