Category
Art & Design
Sensory Packaging
Trend cluster
Category
Accessible
Snack
More brands in food retail prioritize accessible packaging.
5.2
Trend score
Trend
What is the Accessible Snack trend?
Accessible Snack: Accessible packaging and branding has become a priority for some brands in the food industry. Now, more businesses are designing food packaging that's easily accessed by people with disabilities--with everything from the incorporation of braille to easier-to-open lids.
Insight
The consumer insight behind the Accessible Snack trend
Modern activism is taken more seriously by brands as consumers increasingly demand that businesses address the various social, environmental, and political factors that create barriers for underserved communities. Disability activists and their allies have been advocating for inclusion in a range of industries and institutions, and some brands are responding by prioritizing accessibility.
Trend themes
Themes within the Accessible Snack trend
Three behaviours holding the trend together01
Accessible Packaging
Designing food packaging that's easily accessed by people with disabilities with everything from the incorporation of braille to easier-to-open lids.
02
Inclusive Technology
Partnering with technology firms to create inclusive features for visually impaired customers such as Braille barcodes system and cooking apps.
03
Assistive Devices
Designing assistive devices such as button-equipped easy-removal lids that require little hand strength to open and close.
Industry implications
What the Accessible Snack trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Priority for some brands in the food industry to have accessible packaging and branding design for people with disabilities.
For
Technology
Technology firms are working with businesses that prioritize inclusion in providing accessible features for customers with disabilities.
For
Consumer Products
Creating assistive devices and inclusive features in consumer products such as easy-open and resealable vacuum sealed food containers.
Workshop question
How could your brand be more accessible for underserved communities?
Trend signals
Trend signals for Accessible Snack
Trend score 5.2 out of 10, from popularity 75%, activity 64%, freshness 18%.
Popularity75%
Activity64%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Accessible Snack trend
4 featured examples from Apr 5, 2022 to Sep 13, 2023CategoryArt & Design
Button-Equipped Easy-Removal Lids
The EEASY LID Vacuum Seals Containers and Opens Easily
The EEASY LID technology creates an opportunity to revolutionize the containers industry, particularly in the realm of household and food storage products.
CategorySocial Good
Braille-Friendly Holiday Chocolates
Purdys Chocolatier Created a Braille Box to House its Treats
Implementing inclusive packaging designs to cater to customers with visual impairments and disabilities.
CategoryLifestyle
Easy-Open Enchilada Sauces
La Preferida's Organic Red Enchilada Sauce is Packaged in Tetra Recart
The organic red enchilada sauce aligns with the growing trends in the organic food industry, providing an opportunity for companies to capitalize on the increasing consumer demand…
CategoryMarketing
Squeezable Sour Cream Packaging
The Hiland Sour Cream Squeezable Packaging is Easy to Dispense
Opportunity for manufacturers in the food and beverage industry to adopt squeezable packaging designs to improve customer experience and product shelf life.
