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QR Collab

Brands collab with artists to create visual interest via QR codes

Trend - QR codes on packaging that lead to games or product information have become popular, and brands across industries are now collaborating with popular and emerging artists in order to create more visually interesting, interactive campaigns that can be observed once QR labels are scanned.

Insight - Because of social media use, the average consumer spends a lot of time interacting with brands. In order to pique consumer interest, businesses are having to prioritize new digital experiences that are able to target consumers who take interest in novelty and the creative arts.
Workshop Question - What kinds of collaborations could help your brand better engage with its target audience?
Trend Themes
1. QR Codes Collaboration - Brands are collaborating with artists to create visually interesting campaigns using QR codes on packaging.
2. Ar-activated Packaging - Packaging designs are utilizing augmented reality experiences through scannable QR codes to engage consumers.
3. Pop Culture Packaging - Packaging designs are paying tribute to pop culture artwork to unite music and candy lovers.
Industry Implications
1. Food and Beverage - Augmented reality experiences and collaborations with artists can attract consumers and enhance product experiences.
2. Music Entertainment - Packaging designs can be inspired by music artwork to nourish togetherness and interest in music.
3. Marketing and Advertising - Collaborations with artists and utilization of novel packaging designs can create interactive and visually engaging ad campaigns.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
48,045 Total Clicks
Date Range:
Jun 21 — Jul 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

AR-Activated Cereal Boxes
AR-Activated Cereal Boxes
The New KAWS x Reese's Puffs Cereal Offers Customers an AR Experience
Reese’s Puffs has teamed up with the artist/designer KAWS, best known for his streetwear collaborations, to launch the first-ever KAWS x Reese’s Puffs cereal. The partnership will include... MORE
2SLGBTQIA+ Supporting QR Codes
2SLGBTQIA+ Supporting QR Codes
Skittles QueeR Codes Link to Content from Diverse Creators
This Pride Month, Skittles is teaming up with critically acclaimed historian, author, educator, and influencer Blair Imani to celebrate and support the 2SLGBTQIA+ community with Skittles QueeR Codes... MORE
Musical QR Soup Cans
Musical QR Soup Cans
Campbell's and Universal Music Group Collaborate for a Limited-Edition Label
Campbell’s and Universal Music Group collaborated to launch a series of limited-edition labels. Each label is equipped with QR codes that users can scan on any smartphone to access music to... MORE
AR-Enabled Cereal Packaging
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
Honey-Comb Cereal is introducing new augmented reality (AR)-enabled packaging as a way to help provide teens with the motivational boost they need to start their day off on the right foot. The AR... MORE
play_circle_filled Pop Culture Candy Packaging
Pop Culture Candy Packaging
M&M's Album Art Packaging Takes After Memorable Music Artwork
M&M’s Album Art packaging pays tribute to music and entertainment with wrappers that riff on pop culture artwork. These playful packaging designs represent a wide range of genres, cultures,... MORE

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