The Lambrini ready-to-drink cans have been unveiled by the Perry brand in the UK as a convenient product option for consumers to pick up when looking for an easy, portioned way to enjoy the refreshment. The drinks come in four flavor options including Strawberry, Mango, Rhubarb and Cherry, which are all 99 calories each, priced at £1.50 each and feature a 4% ABV. The drinks are arriving just in time for the impending arrival of warm weather that will have many consumers looking to enjoy refreshments outdoors.
Brand Manager for Lambrini Graeme Sharp spoke on the new Lambrini ready-to-drink cans saying, "As we approach the spring/summer season, convenient drinks formats for barbecues and picnics are key. Our new range of ready to drink Lambrini cans, with their line-up of much-loved fruity flavors is perfect for tapping into this opportunity. With a 4% ABV, 99 calories and just £1.50 per can, they are also a great option for those who are looking for lower alcohol, lower calorie options at a really great price. We are confident that this exciting new offering will provide retailers with a significant sales opportunity as shoppers continue to seek out convenient, great tasting alternatives to Prosecco and fruity wines at a really accessible price point."