The Lambrini Ready-to-Drink Cans are 99 Calories Each
Michael Hemsworth — March 4, 2021 — Marketing
References: talkingretail
The Lambrini ready-to-drink cans have been unveiled by the Perry brand in the UK as a convenient product option for consumers to pick up when looking for an easy, portioned way to enjoy the refreshment. The drinks come in four flavor options including Strawberry, Mango, Rhubarb and Cherry, which are all 99 calories each, priced at £1.50 each and feature a 4% ABV. The drinks are arriving just in time for the impending arrival of warm weather that will have many consumers looking to enjoy refreshments outdoors.
Brand Manager for Lambrini Graeme Sharp spoke on the new Lambrini ready-to-drink cans saying, "As we approach the spring/summer season, convenient drinks formats for barbecues and picnics are key. Our new range of ready to drink Lambrini cans, with their line-up of much-loved fruity flavors is perfect for tapping into this opportunity. With a 4% ABV, 99 calories and just £1.50 per can, they are also a great option for those who are looking for lower alcohol, lower calorie options at a really great price. We are confident that this exciting new offering will provide retailers with a significant sales opportunity as shoppers continue to seek out convenient, great tasting alternatives to Prosecco and fruity wines at a really accessible price point."
Brand Manager for Lambrini Graeme Sharp spoke on the new Lambrini ready-to-drink cans saying, "As we approach the spring/summer season, convenient drinks formats for barbecues and picnics are key. Our new range of ready to drink Lambrini cans, with their line-up of much-loved fruity flavors is perfect for tapping into this opportunity. With a 4% ABV, 99 calories and just £1.50 per can, they are also a great option for those who are looking for lower alcohol, lower calorie options at a really great price. We are confident that this exciting new offering will provide retailers with a significant sales opportunity as shoppers continue to seek out convenient, great tasting alternatives to Prosecco and fruity wines at a really accessible price point."
Trend Themes
1. Fruity Ready-to-drink Cans - Brands can capitalize on consumer demand for convenient, portioned drinks with low alcohol content and low calorie count.
2. Affordable Refreshments for Outdoor Activities - Opportunities exist for cost-effective drinks brands to market to consumers looking for alternatives to traditional wine or prosecco for outdoor activities.
3. Product Diversification for Beverage Brands - Beverage brands can introduce a range of fruity flavors to appeal to a wider audience seeking ready-to-drinks cans with varying tastes and calorie counts.
Industry Implications
1. Alcoholic Beverage Industry - Brands within this industry can introduce affordable, convenient and varied options for consumers seeking portioned drinks.
2. Outdoor Activity Industry - Opportunities exist for companies in this industry to team up with beverage brands in order to sell convenient drinks as a part of their offering to customers.
3. Low-calorie and Low-alcohol Beverage Industry - Current and emerging brands operating within this industry can focus on introducing innovative and cost-effective products to respond to consumer needs and capitalize on existing gaps in the market.
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