Plant-based pest-control products are purported to be healthier
Trend - Pest-control products tend to contain chemicals that can be harmful to people and pets when they've had too much exposure. Now, emerging brands in this space are using plant-based ingredients to kill or repel pests--making the products less harmful to users' skin and respiratory systems.
Insight - The "natural" or "clean" movement can be observed across a range of industries, and comes as consumers become increasingly conscious of how different ingredients might benefit them, or have a negative impact on their health. By purporting their products to be natural, brands are able to cater to consumers who are more likely to trust green branding.
Insight - The "natural" or "clean" movement can be observed across a range of industries, and comes as consumers become increasingly conscious of how different ingredients might benefit them, or have a negative impact on their health. By purporting their products to be natural, brands are able to cater to consumers who are more likely to trust green branding.
Workshop Question - How could your brand appear more trustworthy to customers?
Trend Themes
1. Plant-based Pest Control - Emerging brands are using plant-based ingredients to create pest-control products that are less harmful to users' skin and respiratory systems.
2. Natural Pesticide Alternatives - Researchers have developed a natural pesticide alternative by genetically modifying plants to repel pests without the need for artificial pesticides.
3. Nootkatone-based Insect Repellents - Companies are utilizing nootkatone, a naturally-occurring ingredient with insect-repelling properties, in creating organic insect repellents.
Industry Implications
1. Natural and Clean Products - The 'natural' or 'clean' trend can be observed across a range of industries, as consumers become increasingly conscious of the ingredients they use and their potential impact on health.
2. Agriculture and Gardening - The use of plant-based pesticides and natural pesticide alternatives is a trend that's disrupting the agriculture and gardening industry by offering less harmful alternatives to traditional products.
3. Personal Care and Fragrance - Companies are using naturally-occurring ingredients with insect-repelling properties, like nootkatone, in creating organic insect repellents and fragrances to cater to the growing natural product trend.
4 Featured, 36 Examples:
36,042 Total Clicks
Date Range:
Aug 21 — Jun 22
Trending:
Mild
Consumer Insight Topics:
