Plant-based pest-control products are purported to be healthier
Trend - Pest-control products tend to contain chemicals that can be harmful to people and pets when they've had too much exposure. Now, emerging brands in this space are using plant-based ingredients to kill or repel pests--making the products less harmful to users' skin and respiratory systems.
Insight - The "natural" or "clean" movement can be observed across a range of industries, and comes as consumers become increasingly conscious of how different ingredients might benefit them, or have a negative impact on their health. By purporting their products to be natural, brands are able to cater to consumers who are more likely to trust green branding.
Insight - The "natural" or "clean" movement can be observed across a range of industries, and comes as consumers become increasingly conscious of how different ingredients might benefit them, or have a negative impact on their health. By purporting their products to be natural, brands are able to cater to consumers who are more likely to trust green branding.
Workshop Question - How could your brand appear more trustworthy to customers?
Trend Themes
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Plant-based Pest Control — Emerging brands are using plant-based ingredients to create pest-control products that are less harmful to users' skin and respiratory systems.
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Natural Pesticide Alternatives — Researchers have developed a natural pesticide alternative by genetically modifying plants to repel pests without the need for artificial pesticides.
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Nootkatone-based Insect Repellents — Companies are utilizing nootkatone, a naturally-occurring ingredient with insect-repelling properties, in creating organic insect repellents.
Industry Implications
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Natural and Clean Products — The 'natural' or 'clean' trend can be observed across a range of industries, as consumers become increasingly conscious of the ingredients they use and their potential impact on health.
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Agriculture and Gardening — The use of plant-based pesticides and natural pesticide alternatives is a trend that's disrupting the agriculture and gardening industry by offering less harmful alternatives to traditional products.
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Personal Care and Fragrance — Companies are using naturally-occurring ingredients with insect-repelling properties, like nootkatone, in creating organic insect repellents and fragrances to cater to the growing natural product trend.
4 Featured, 36 Examples:
41,511 Total Clicks
Date Range:
Aug 21 — Jun 22
Trending:
Mild
Consumer Insight Topics:
