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AR Package

Brands incorporate augmented reality-based gaming into product packaging

Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.

Insight - Due to the ubiquity of smartphones and social media, consumers have become accustomed to--and sometimes wary of--constant digital brand interactions. Brands that are able to merge interactive digital and physical experiences are becoming popular as more consumers expect that brands get creative with how they engage their customers.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
Trend Themes
1. Ar-enabled Packaging - Brands are incorporating augmented reality-based games and experiences into product packaging to merge interactive digital and physical experiences, engaging customers and setting themselves apart with creative and original packaging design.
2. Gamification - Gamification strategies are increasingly becoming popular in various products as brands look for new ways to boost user engagement and enhance their experience.
3. Web-based AR Experiences - Web-based augmented reality experiences are being introduced to offer additional product information and gamified experiences that customers can interact with via their mobile devices.
Industry Implications
1. Food & Beverage - Incorporating AR and gamification design strategies can help brands better engage customers through packaging design, while web-based AR experiences are providing new ways for customers to interact with and learn about products.
2. Cannabis - Augmented reality and gamification can create a unique and interactive experience for the cannabis industry, allowing customers to engage with products in a new and exciting way.
3. Retail - Adopting gamification and AR strategies to products and retail packaging can boost customer engagement, while providing a more interactive and personalized shopping experience.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 67 Examples:
95,737 Total Clicks
Date Range:
Mar 21 — Apr 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Augmented Reality Pizza Boxes
Augmented Reality Pizza Boxes
Pizza Hut's PAC-MAN Pizza Packaging Box Launches an AR Game
Pizza Hut is determined to serve up a sense of “newstalgia” with its augmented reality pizza packaging box, which shares a PAC-MAN game and gives fans the chance to win a custom PAC-MAN... MORE
AR-Enabled Product Packages
AR-Enabled Product Packages
'Wana Brands' Debuted an Interactive WebAR Experience on its New Line
‘Wana Brands,’ the Colorado-based cannabis brand, has announced a new partnership with ‘August Allen,’ a specialized augmented reality (AR) development company. Through this... MORE
Gamified Egg Cartons
Gamified Egg Cartons
Happy Egg's Cartons Come to Life with Augmented Reality
Happy Egg’s freshly redesigned egg cartons feature the first gamified augmented reality experience and those who (virtually) step into the magical world have the chance to claim real-life... MORE
Augmented Reality Milk Cartons
Augmented Reality Milk Cartons
Emmi's Scannable Cartons Connect to an Interactive AR Experience
Emmi milk cartons take traditional dairy packaging to the next level thanks to augmented reality experiences that can be accessed via a mobile device. The sleek Tetra Stelo Aseptic 1000 packaging... MORE
play_circle_filled AR Gaming Beer Cans
AR Gaming Beer Cans
Swigr's Retro Invaders Game Turns Beverage Cans Interactive
Swigr is an augmented reality app for the alcoholic beverage industry and it recently developed a retro-inspired game that can be played with product packaging and a mobile device. As Swigr says, &#... MORE
Gamified Whipped Cream Kits
Gamified Whipped Cream Kits
Whipster Enhances the Enjoyment of Whipshots
Whipshots, the first alcoholic whipped cream of its kind, launched a fun and flirty Valentine’s Day game called Whipster that gamifies the experience of trying the line of vodka-infused... MORE
Augmented Soda Labels
Augmented Soda Labels
Jones Soda's Augmented Reality Labels Share Short Action Videos
Craft soda brand Jones Soda Co. dropped a new collection of augmented reality soda labels that reveal short action videos of daredevil athletes, edgy artists and more. Through a mobile device and... MORE
Space-Themed Chocolate Toy Products
Space-Themed Chocolate Toy Products
The Kinder Joy Space-Themed Collection Includes 12 Toys
The Kinder Joy space-themed collection is a new lineup of treats and toys for kids to play with both in real life as well as in the digital world. The collection of toys includes 12 versions in all,... MORE

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