Category
Eco
Circular Simplicity
Trend cluster
Category
B2B
Sustainability
Businesses are using platforms and services to adopt sustainable practices.
4.9
Trend score
Trend
What is the B2B Sustainability trend?
B2B Sustainability: Businesses and organizations are launching eco-platforms and services to help companies practice sustainability throughout their manufacturing and service-delivering processes. These tools offer personalized solutions to encourage organization and reduce wastefulness.
Insight
The consumer insight behind the B2B Sustainability trend
Brands across all industries contribute to the global waste problem. As consumers become more eco-conscious, their purchasing habits are changing to support companies with clear commitments to sustainability. More companies are, therefore, looking for new services that help reduce their environmental footprints in order to appeal to eco-conscious customers.
Trend themes
Themes within the B2B Sustainability trend
Three behaviours holding the trend together01
Sustainability Platforms and Services
Businesses are launching eco-platforms and services to encourage organization and reduce wastefulness, creating innovative opportunities for sustainable businesses and solutions.
02
AI-Powered Inventory Solutions
Technology that enables businesses to optimize their fresh food forecasting, inventory and ordering through AI is providing new ways for businesses to reduce food waste and improve sustainable and cost-effective business practices.
03
Digital Eco-Food Communities
Digital communities are revolutionizing the food and drink industry by accelerating climate change initiatives, educating the industry on how to take sustainability action in their businesses while providing networking and mentoring opportunities.
Industry implications
What the B2B Sustainability trend means for industry
Where the trend changes the playbookFor
Food Industry
There is a growing need for businesses in the food industry to implement sustainability solutions to reduce their environmental footprints, providing innovative opportunities for green technology and eco-friendly products.
For
Retail
Retailers are utilizing AI-powered technology to reduce waste and enhance sustainability practices, creating opportunities for green technology solutions in the retail industry.
For
Digital Education
There is a need for digital solutions that educate and provide resources for sustainability practices, creating opportunities for sustainable and eco-friendly businesses to thrive in the education industry.
Workshop question
What eco-initiatives can your company implement to become more sustainable?
Trend signals
Trend signals for B2B Sustainability
Trend score 4.9 out of 10, from popularity 75%, activity 61%, freshness 11%.
Popularity75%
Activity61%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the B2B Sustainability trend
4 featured examples from Apr 22, 2021 to Apr 6, 2022CategoryEco
Sustainable Start-Up Funds
The $50 Million USD Razer Green Fund Supports Green Businesses
The Razer Green Fund creates opportunities for venture capitalists to invest in sustainable businesses.
CategoryEco
Food Waste-Monitoring Solutions
Winnow Solutions Seeks to Be Productive, Sustainable & Profitable
Utilizing food waste monitoring technology can significantly impact the bottom line of businesses in the food service industry.
CategoryBusiness
AI-Powered Retail Inventory Solutions
Albertsons Will Use Afresh Technologies for Smart Ordering
The retail industry can benefit from the implementation of AI-powered inventory management systems to help reduce waste and optimize ordering practices.
CategoryEco
Digital Eco-Food Communities
The Future Food Movement Ally Community Strives for Eco-Initiatives
The Future Food Movement Ally Community empowers the food and drink industry towards sustainability and innovation with climate change initiatives.
