Category
Fashion
Engineered Layers
Trend cluster
Category
Silicone-Free
Styling
More hair care brands are avoiding silicones in their styling products.
2.7
Trend score
Trend
What is the Silicone-Free Styling trend?
Silicone-Free Styling: Silicone's popularity in hair care comes from its ability to smooth strands, but also has the side effect of weighing down hair. Noting this, hair care brands are increasingly avoiding silicones in their styling products--opting for other smoothing ingredients that don't coat strands as thoroughly.
Insight
The consumer insight behind the Silicone-Free Styling trend
The growing popularity of cosmetics, hair care and skincare has given consumers more product and ingredient knowledge, and a better understanding of their personal needs. Now, people are searching for products based on ingredients rather than branding and claims alone--forcing brands to be more transparent and cognizant of individual consumer needs.
Trend themes
Themes within the Silicone-Free Styling trend
Three behaviours holding the trend together01
Clean Beauty
As more consumers become informed about the ingredients in cosmetics and personal care products, demand for clean beauty and silicone-free formulations is on the rise.
02
Natural Oils
Hair care brands are turning to natural oils that are lighter and more nourishing than silicones, which can weigh down hair and cause buildup.
03
Pre-Wash Treatments
Pre-wash treatments are becoming more popular in the hair care industry, as they provide more intensive nourishment and repair than traditional conditioners.
Industry implications
What the Silicone-Free Styling trend means for industry
Where the trend changes the playbookFor
Beauty
Brands in the beauty industry can capitalize on the demand for clean beauty and ingredient transparency by formulating silicone-free products that use natural oils to nourish and strengthen hair.
For
Personal Care
The personal care industry can benefit from the trend towards pre-wash treatments by developing innovative hair oils that provide intensive nourishment and repair to the scalp and hair shaft.
For
Sustainability
Sustainable packaging is becoming increasingly important to consumers, making it an important consideration for hair care brands looking to stay ahead of the curve.
Workshop question
How could your brand be more transparent with its ingredient lists?
Trend signals
Trend signals for Silicone-Free Styling
Trend score 2.7 out of 10, from popularity 40%, activity 31%, freshness 11%.
Popularity40%
Activity31%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Silicone-Free Styling trend
4 featured examples from Aug 25, 2021 to Mar 3, 2022CategoryFashion
Pre-Wash Treatment Oils
JVN's Lightweight and Nutrient-Dense Oil Revives the Hair and Scalp
JVN's pre-wash treatment oil is just one of many beauty and personal care products that have the potential to disrupt the market with eco-friendly, nutrient-dense, and ethical for…
CategoryFashion
Powerful Hydration Hair Sets
Jvn's Complete Hydration Hair Set is Quite Affordable
Companies in the beauty and personal care industry can innovate to create more affordable and effective hair sets using hydrating ingredients.
CategoryFashion
Plant-Based Styling Oils
IGK Debuted the Best Life 100% Plant-Powered Nourishing Hair Oil
Beauty and personal care companies can innovate by exploring more plant-based, multi-functional, and vegan options for haircare products.
CategoryFashion
Curl-Moisturizing Shine Oils
This Living Proof Oil Smooths, Defines & Supports Healthy Strands
With rising demand for natural, silicone-free, nourishing and customizable hair care formulations that cater to different hair textures, brands in this industry have an opportunit…
