Hair care brands add "plumping" ingredients into their products
Trend - Hair care brands are formulating products that are intended to "plump" individual hair strands for added volume. Ingredients like rice water and marine collagen are being used to achieve these plumping effects.
Insight - Cosmetic industries that include skin, makeup and hair care are becoming more popular as consumers become more educated on their needs, and the products or ingredients they need to achieve their personal care goals. As consumers become more knowledgable, brands in the industry will appeal to them with science-forward formulations and branding.
Insight - Cosmetic industries that include skin, makeup and hair care are becoming more popular as consumers become more educated on their needs, and the products or ingredients they need to achieve their personal care goals. As consumers become more knowledgable, brands in the industry will appeal to them with science-forward formulations and branding.
Workshop Question - How is your brand catering to the educated consumer?
Trend Themes
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Plumping Hair — Hair care brands are formulating products with plumping ingredients for added volume.
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Organic Hair Care — Consumers are looking for natural and organic hair care products that are free of harmful chemicals.
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Hydrolyzed Rice Protein — Hair care brands are incorporating rice water and hydrolyzed rice protein into their products for added volume and hair health.
Industry Implications
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Cosmetics — Educated consumers are driving growth in the cosmetics industry, leading to science-forward formulations and branding.
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Hair Care — The hair care industry is expanding to include more natural and organic products.
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Gluten-free Products — The demand for gluten-free products is growing, leading to more hair care brands producing products that are free from gluten and other harmful ingredients.
