Category
Fashion
Engineered Layers
Trend cluster
Category
Plumped
Hair
Hair care brands add "plumping" ingredients into their products.
3.4
Trend score
Trend
What is the Plumped Hair trend?
Plumped Hair: Hair care brands are formulating products that are intended to "plump" individual hair strands for added volume. Ingredients like rice water and marine collagen are being used to achieve these plumping effects.
Insight
The consumer insight behind the Plumped Hair trend
Cosmetic industries that include skin, makeup and hair care are becoming more popular as consumers become more educated on their needs, and the products or ingredients they need to achieve their personal care goals. As consumers become more knowledgable, brands in the industry will appeal to them with science-forward formulations and branding.
Trend themes
Themes within the Plumped Hair trend
Three behaviours holding the trend together01
Plumping Hair
Hair care brands are formulating products with plumping ingredients for added volume.
02
Organic Hair Care
Consumers are looking for natural and organic hair care products that are free of harmful chemicals.
03
Hydrolyzed Rice Protein
Hair care brands are incorporating rice water and hydrolyzed rice protein into their products for added volume and hair health.
Industry implications
What the Plumped Hair trend means for industry
Where the trend changes the playbookFor
Cosmetics
Educated consumers are driving growth in the cosmetics industry, leading to science-forward formulations and branding.
For
Hair Care
The hair care industry is expanding to include more natural and organic products.
For
Gluten-Free Products
The demand for gluten-free products is growing, leading to more hair care brands producing products that are free from gluten and other harmful ingredients.
Workshop question
How is your brand catering to the educated consumer?
Trend signals
Trend signals for Plumped Hair
Trend score 3.4 out of 10, from popularity 48%, activity 41%, freshness 11%.
Popularity48%
Activity41%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Plumped Hair trend
5 featured examples from Apr 27, 2020 to Mar 30, 2022CategoryFashion
Very Peri-Colored Cosmetics
Virtue Hair Care Packaging Includes Pantone's Color of the Year
Cosmetic companies have the opportunity to improve their packaging and incorporate new technology to enhance their products and attract consumers.
CategoryFashion
Volumizing Rice Water Shampoos
amika's 3D Volume and Thickening Shampoo Promotes Hair Health
The hair care industry can incorporate Hydrolyzed Rice Protein into their products to improve hair growth and volume, thickness, and manageability naturally.
CategoryFashion
Plumping Hair Masks
The Bumble and bumble Bb. Thickening Plumping Mask Delivers All-Day Volume
Hair masks with volumizing benefits can disrupt the beauty and personal care industry by offering a salon experience at home.
CategoryFashion
Organic Volumizing Hair Products
The Volumizing Dry Shampoo by Klorane Contains Organic Flax
Companies operating in the beauty and personal care industry can capitalize on the growing demand for organic, volumizing, and dry shampoo products.
CategoryFashion
Powerful Restructuring Hair Products
The Restoring ALTERNA Products Are a Great Mother's Day Gift
Disruptive innovation opportunity: Introduce a range of hair care products with specialized formulations to cater to different hair types and concerns.
