Snack brands release upcycled chips that help reduce waste
Trend - Upcycled ingredients in food and beverage products are becoming more popular, and snack brands that offer upcycled chips are the next to accommodate this trend. By using upcycled ingredients, brands are able to cut down on waste while also differentiating themselves from competitors.
Insight - Sustainability has become a priority for consumers as the consequences of climate change become more apparent. As the climate situation worsens, more consumers will prioritize eco-conscious consumption, and will turn to brands that help this process along.
Insight - Sustainability has become a priority for consumers as the consequences of climate change become more apparent. As the climate situation worsens, more consumers will prioritize eco-conscious consumption, and will turn to brands that help this process along.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Upcycled Ingredients - Brands are using upcycled ingredients in food and beverage products as a way to differentiate themselves and reduce waste, a trend that is responding to growing consumer concerns over sustainability and eco-conscious consumption.
2. Grain-free and Vegan Snacks - Brands are creating grain-free and vegan snacks that use upcycled ingredients, providing consumers with healthier and better-for-the-planet options.
3. Ocean-friendly Snacks - Brands are creating snacks using upcycled kelp or seaweed, a regenerative and ocean-positive resource that generates less waste in its production cycle.
Industry Implications
1. Food and Beverage - Brands in food and beverage industry can take advantage of the upcycled ingredients trend to reduce waste and differentiate themselves in the market.
2. Sustainability - As sustainability becomes a priority for consumers, businesses can invest in sustainable practices and products, as well as incorporate eco-conscious consumption in their business model.
3. Conscious Consumerism - The growing concern over climate change has led to a greater focus on conscious consumerism, and businesses can respond to this trend by creating products that appeal to the eco-conscious consumer.
