Category
Fashion
Scaled Restraint
Trend cluster
Category
Bakuchiol
Body
Cosmetic brands incorporate bakuchiol into their body care products.
4.7
Trend score
Trend
What is the Bakuchiol Body trend?
Bakuchiol Body: Bakuchiol is a plant-based ingredient that's purported to be a more gentle version of retinol, and its now being incoporated into body care. These products are ideal for people looking for retinols' skin turnover effects, without the harsher side effects.
Insight
The consumer insight behind the Bakuchiol Body trend
Consumers' growing interest in skincare has now extended to parts of the body other than the face, including the body and scalp. Now, they're seeking out the same ingredients they use on their faces for other parts of their body, and turn to brands that stay on top of skincare trends.
Trend themes
Themes within the Bakuchiol Body trend
Three behaviours holding the trend together01
Body care products with plant-based retinol alternative (Bakuchiol)
Bakuchiol, a plant-based retinol alternative, is being incorporated into body care products due to consumers' growing interest in skin care for parts of the body other than the face.
02
Specialized overnight body treatments
Popular active ingredients, such as retinol and Bakuchiol, are being incorporated into specialized overnight body treatments with targeted benefits.
03
Retinol alternatives in body oils
Retinol alternatives, such as Bakuchiol, are being incorporated into luxurious photoaging defense body oils with collagen production and anti-acne properties.
Industry implications
What the Bakuchiol Body trend means for industry
Where the trend changes the playbookFor
Skincare industry
Skincare brands can explore incorporating Bakuchiol and other natural plant-based ingredients as retinol alternatives in their body care products.
For
Beauty industry
Beauty businesses can create specialized overnight body treatments that cater to consumers seeking targeted benefits for their skin.
For
Wellness industry
Wellness businesses can offer natural and ethical body care products, such as vegan and cruelty-free hemp oil night elixirs, to promote self-care with clean ingredients.
Workshop question
How is your brand extending its product/service to accommodate more consumer needs?
Trend signals
Trend signals for Bakuchiol Body
Trend score 4.7 out of 10, from popularity 65%, activity 52%, freshness 24%.
Popularity65%
Activity52%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bakuchiol Body trend
11 featured examples from Dec 8, 2020 to May 16, 2024CategoryFashion
Bio-Retinol Moisturizers
The Plant Stem Cell Retinol Alternative Moisturizer Features Bakuchiol
The skincare industry can tap into the demand for organic retinol alternatives by developing and marketing products that offer effective anti-aging benefits with reduced sensitivi…
CategoryMarketing
Award-Winning SPF Serums
Eminence Organic Skin Care's Radiant Protection SPF Fluid is Effective
The beauty industry continues to evolve with award-winning products that combine sun protection and anti-aging benefits, appealing to a demographic seeking comprehensive skincare…
CategoryFashion
Vitamin C-Powered Beauty Products
The Body Shop Introduces Two Products in Its Vitamin C Line
The introduction of Vitamin C-powered beauty products by The Body Shop leads to potential disruptions in the beauty and skincare industry.
CategoryFashion
Supplement-Inspired Skincare Products
TrueYou Beauty From The Vitamin Shoppe Expands the Range
The supplement industry can benefit from expanding into the beauty market with nutrient-rich skincare products.
CategoryFashion
Restful Sleep-Promoting Beauty
Yuni Beauty's Wind Down Wonders are Natural and Healthy
The beauty industry can capitalize on the trend towards sleep-enhancing products, particularly those created using natural and healthy ingredients.
CategoryFashion
Hemp Oil Night Elixirs
Earth's Shell Night Elixir Oil is a Potent Hemp and Bakuchiol Infusion
Entrepreneurs can enter the skincare and beauty industry with a focus on producing clean, all-natural, vegan and cruelty-free skincare products with potent formulas.
CategoryFashion
Retinol Alternative Body Oils
Ignae's Regenerating Body Oil Harnesses the Power of Bakuchiol
There is an opportunity for skincare companies to develop natural skincare products that offer anti-aging properties with less harsh active ingredients.
CategoryFashion
Overnight Body Treatments
The Overnight Vitamin A Body Treatment Contains Retinol & Bakuchiol
The skincare industry can capitalize on the trend of specialized body treatments and active ingredient crossovers to create new, innovative products.
CategoryFashion
Whole-Body Polishing Wipes
The Alpha Beta Exfoliating Body Treatment Clears Dead Skin and More
Opportunity for the beauty and skincare industry to explore and expand their product offerings beyond facial care.
CategoryFashion
Tightening Pumpkin Creams
The Pumpkin Pro-Retinol Cream Has Upcycled Ingredients & Bio-Retinol
The skincare industry can explore the use of upcycled ingredients and bio-retinol to develop sustainable and effective skincare solutions.
CategoryFashion
Retinol-Free Body Creams
Anese's Cream Dream Shares the Benefits of Bakuchiol for the Body
Disruptive innovation opportunity: Develop new products within the beauty and skincare industry that cater to the demand for retinol-free body creams and plant-based retinol alter…
