The TrueYou Beauty range is being launched at The Vitamin Shoppe as an expansion of the namesake product line that will help consumers to incorporate it into their beauty regime.
The new addition to the brand includes body butters, body lotions and hand creams, which are all enriched with the Core 5 Nutrient Complex. This includes niacinamide (vitamin B3), vitamin C (ascorbic acid), peptides, collagen peptides and bakuchiol oil. Each of these ingredients will work diligently to support the skin, bright appearance, offer plumping effects and more.
Chief Merchandising and Marketing Officer at The Vitamin Shoppe Muriel Gonzalez spoke on the new TrueYou Beauty range saying, "With TrueYou Beauty, we're expanding on that ethos, delivering innovative and effective bodycare formulas that leverage the industry-leading wellness and ingredient expertise of The Vitamin Shoppe. Our customers increasingly view beauty through the lens of holistic wellness and with TrueYou we have created a brand that meets those needs with premium quality, science-backed supplements and beauty products."
Key Themes Behind This Trend
- Supplement-inspired Skincare
- The use of nutrient complexes in skincare products raises the opportunity for supplement companies to expand into the beauty industry.
- Holistic Beauty
- The increasing consumer interest in holistic wellness creates an opportunity for beauty companies to incorporate nutrient-rich ingredients in their products.
- Science-backed Formulas
- The trend towards using science-backed ingredients creates an opportunity for beauty sales by delivering innovative ingredients through a trustworthy source.
Where This Applies
- Supplement Industry
- The supplement industry can benefit from expanding into the beauty market with nutrient-rich skincare products.
- Beauty Industry
- The beauty industry has an opportunity to incorporate nutrient complexes in their products to meet the increasing demand for holistic wellness.
- Wellness Industry
- The wellness industry can expand their product line to include science-backed beauty products with nutrient-rich formulas.
