The indie beauty brand, Earth's Shell, includes all-natural potent formulas for the face and body. Committed to providing folks with clean self-care products, Earth's Shell believes that self-care should be simple. The sustainable and ethical brand boasts vegan and cruelty-free products.
Earth's Shell recently launched its Night Elixir Oil to expand its range of products. The clean beauty oil features a blend of bakuchiol, squalane, and hemp oil. The potent infusion works together to increase the production of collagen, which promotes the regeneration of skin cells. One of the product's key ingredients, Bakuchiol, provides a natural alternative to retinol. The hemp oil helps to seal in moisture and protects against free radical damage to the skin. Finally, the squalene replenishes oil glands to leave the skin with a natural glow.
Image Credit: Earth's Shell
What Makes This Trend Stand Out
- Clean Beauty
- Entrepreneurs can create more all-natural, vegan and cruelty-free skincare and beauty products with potent formulas.
- Bakuchiol as a Retinol Alternative
- Innovators can explore the potential of using Bakuchiol in skincare products as a natural alternative to retinol.
- Hemp Oil Infused Products
- There is a demand for more skincare and wellness products infused with hemp oil due to its benefits in seal in moisture and protect against free radical damage to the skin.
Sectors Adopting This
- Skincare and Beauty Industry
- Entrepreneurs can enter the skincare and beauty industry with a focus on producing clean, all-natural, vegan and cruelty-free skincare products with potent formulas.
- Wellness Industry
- Existing or new players in the wellness industry can incorporate hemp oil into their product offerings, such as body and massage oils or aromatherapy blends.
- Natural Cosmetic Industry
- Entrepreneurs can develop natural cosmetic products that includes Bakuchiol as an ingredient that helps to increase the production of collagen, promoting skin regeneration while also serving as a natural alternative to retinol.
