Hair care brands highlight the pH-balancing qualities of their hair products
Trend - pH-balanced toners have become popular for their ability to protect the skin's natural barrier, and this is now extending to the hair care industry. This shift comes as scalp care becomes increasingly important to consumers.
Insight - The rising popularity of (facial) skincare among consumers has now spilled over to other areas--including body and scalp care. Now, more consumers see taking care of their bodies via cosmetics as an essential aspect of their health and wellness routines.
Insight - The rising popularity of (facial) skincare among consumers has now spilled over to other areas--including body and scalp care. Now, more consumers see taking care of their bodies via cosmetics as an essential aspect of their health and wellness routines.
Workshop Question - How could your brand take inspiration from adjacent industries?
Trend Themes
1. Increase in Ph-balanced Hair Care - With the rise of scalp care among consumers, hair care brands are focusing on pH-balanced hair products to protect the hair's natural barrier.
2. Growing Demand for Skincare-inspired Hair Care Routines - As consumers increasingly emerge towards skincare-based beauty routines, the hair care sector will see the same growth and innovative opportunities.
3. Customizable Hair Color Care - Color fading and clarifying shampoos will see increased demand, as consumers seek to switch out hair colors less destructively and with better color results.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care sector will continue to see overall industry growth as consumers pay more attention to hair, scalp, and body care inspired by skincare trends.
2. Health and Wellness - The demand for more natural, eco-friendly, and non-toxic products within hair care promotes a new era of wellness and sustainability within the beauty industry.
3. Technology and Innovation - Emerging innovations within hair care will lead to more customization options for color, repair treatments, and scalp care needs—creating an opportunity for hair care businesses.
