oVertone Haircare makes coloring conditioners in bold shades like teal, green, yellow and rose gold, as well as natural shades like ginger, brown and black—and the brand's new The Fader Clarifying Shampoo makes it easier for color lovers to switch between shades faster. The pH-balanced hair cleanser is designed to fade semi-permanent hair color and gently remove impurities, so that hair can be prepped for a new color without the use of damaging bleach.
The brand reports that "in pre-launch trials, users saw fading results after 1-2 washes, and increased fading with continued use." The sulfate-free, plant-based formula itself is also useful for clearing the scalp of the build-up to create the foundation for healthy hair growth. The deeply cleansing and conditioning product is designed to set itself apart from other clarifying shampoos that create a feeling of dryness after use.
Image Credit: oVertone